Digital Marketing Manager

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Job Summary

Digital Marketing Manager

Key Responsibilities

Digital Strategy & Planning

• Develop and own the company’s digital marketing strategy aligned with overall business goals.
• Conduct market research and competitor analysis to identify digital opportunities and trends.
• Manage digital marketing budgets and allocate resources across channels efficiently.

Campaign Management

• Plan and manage end-to-end digital campaigns (paid and organic) including Google Ads, Meta Ads (Facebook, Instagram), LinkedIn, Twitter, and YouTube.
• Monitor, test, and continuously improve campaigns (A/B testing, multivariate testing).

Search Engine Optimization (SEO)

• Lead on-page and off-page SEO strategies to increase organic search visibility.
• Conduct keyword research, backlink audits, and content optimization.
• Work closely with content teams to ensure SEO best practices are implemented.

Social Media & Content Marketing

• Develop and execute social media strategies for all platforms (Facebook, LinkedIn, Instagram, X, TikTok, YouTube).
• Collaborate with content creators to produce engaging, brand-aligned content.
• Track performance and audience engagement across all channels.

Email & CRM Marketing

• Create and manage email marketing campaigns (newsletters, nurture sequences, promotions).
• Segment audiences and personalize email content for higher engagement.
• Use CRM tools like HubSpot, Salesforce, or Zoho for lead management and marketing automation.

Analytics, Tracking & Reporting

• Track KPIs and measure campaign effectiveness using tools like:
• Google Analytics
• Google Tag Manager
• Data Studio
• Hotjar or Microsoft Clarity
• Provide detailed monthly performance reports with actionable insights and recommendations.

Team & Stakeholder Collaboration

• Coordinate with internal teams (sales, design, development) and external agencies.
• Lead and mentor junior marketing staff or freelancers.
• Present marketing plans, reports, and recommendations to senior management.

Required Qualifications

Education

• Bachelor’s degree in Marketing, Business, Digital Media, or related field.

Experience

• Minimum of 4–7 years of experience in digital marketing roles.
• Proven success in managing integrated digital campaigns from concept to execution.
• Experience managing marketing budgets and ROI optimization.

Skills & Tools

• Proficient in:
• Google Ads, Meta Ads, LinkedIn Ads
• SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog
• CRM: HubSpot, Salesforce, Zoho
• Email: Mailchimp, Klaviyo, Campaign Monitor
• Analytics: Google Analytics 4, Google Tag Manager
• CMS: WordPress, Shopify
• Strong understanding of customer journey, conversion funnels, and performance metrics.
• Excellent communication, copywriting, and leadership skills.

Key Performance Indicators (KPIs)

• Website traffic growth (organic and paid)
• Conversion rates (CRO) and cost per acquisition (CPA)
• Lead generation and customer retention rates
• ROI on paid marketing spend
• Social media engagement and growth
• Email open and click-through rates

Benefits