Digital Marketing Manager

We are hiring for Digital Marketing Manager for SS Group !!!!

Experience: Min 4 year

Location: Pathanamthitta

Interested candidates can contact to 9539682052 or send CV

Accomodation will be provided.

The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing strategies with a primary focus on generating high-quality sales and service leads for SS Hyundai. The role involves managing paid campaigns, digital platforms, CRM integration, and performance analytics to drive showroom footfalls, test drives, and service bookings.

Key ResponsibilitiesLead Generation & Campaign Management

• Plan and execute lead generation campaigns for new car sales, used cars, service, accessories, and insurance.
• Manage Google Ads, Meta (Facebook & Instagram) Ads, YouTube Ads, and lead form campaigns.
• Optimize cost per lead (CPL), conversion rate, and lead quality.
• Design offers, promotions, festival campaigns, and branch-wise lead plans.

Website & Landing Page Management

• Coordinate development and optimization of landing pages for test drive, enquiry, and service booking.
• Ensure proper lead capture forms, call-to-action (CTA), and tracking tools.
• Improve website traffic and conversion rates.

CRM & Lead Management

• Integrate digital leads with CRM/DMS systems.
• Track lead flow, follow-up status, and conversions in coordination with sales and service teams.
• Monitor lead aging and ensure timely allocation to branches and executives.

Social Media & Content Strategy

• Plan and manage social media campaigns focused on lead generation.
• Coordinate creatives, videos, reels, and promotional posts aligned with Hyundai branding.
• Handle customer enquiries and comments generated through digital platforms.

Analytics & Reporting

• Monitor daily and monthly performance reports on leads, conversions, and ROI.
• Analyze campaign performance and take corrective actions.
• Prepare MIS reports for management review.

Vendor & Team Coordination

• Coordinate with digital agencies, designers, and vendors.
• Guide in-house marketing executives on campaign execution and follow-ups.
• Ensure brand consistency across all digital channels.

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Cost per lead (CPL)
• Lead-to-booking and lead-to-delivery conversion rate
• Test drive bookings & showroom walk-ins
• Service appointment bookings
• ROI on digital marketing spend

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 3–6 years of experience in digital marketing with strong lead generation focus
• Experience in automobile industry preferred
• Hands-on knowledge of Google Ads, Meta Ads, Analytics, CRM tools
• Strong analytical, communication, and coordination skills

Preferred Candidate Profile

• Experience in car dealership marketing
• Result-oriented with strong sales support mindset
• Ability to handle multiple branch campaigns
• Knowledge of local market and regional targeting

Job Types: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

Benefits:

• Health insurance

Work Location: In person