Digital Marketing Manager

visko.group

0 years

6 - 8 Lacs

vadodara

Posted:6 hours ago| Platform: GlassDoor logo

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Skills Required

marketing data strategy recruitment research optimization seo ads content analyze report

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities

Develop and manage a data-driven digital marketing strategy that aligns with the company's overall student recruitment goals.
Conduct market research to understand target student demographics, interests, and online behavior.
Oversee all aspects of search engine optimization (SEO) for the company website and landing pages.
Manage and execute pay-per-click (PPC) advertising campaigns across various platforms (e.g., Google Ads, social media advertising).
Develop and implement engaging content marketing campaigns (e.g., blog posts, webinars, infographics) to attract and nurture leads.
Manage and maintain a strong social media presence across relevant platforms (e.g., Facebook, Instagram, YouTube).
Create and manage email marketing campaigns to nurture leads and promote study abroad programs.
Track, analyze, and report on the performance of all digital marketing campaigns and make data-driven recommendations for improvement.
Stay up-to-date on the latest digital marketing trends and technologies in the education sector.
Collaborate with the admissions team to ensure a seamless transition for qualified leads.
Manage and potentially train a team of graphic designers and content writer.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

Flexible schedule
Provident Fund

Work Location: In person

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