Digital Marketing Manager

7 - 12 years

3 - 8 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Lead and manage the digital marketing team (SEO, content writers, email/LinkedIn campaigns)
  • Develop and execute SEO, content, and digital campaign strategies
  • Plan and manage digital marketing campaigns to promote company products and services
  • Drive brand awareness, website traffic, and lead generation
  • Oversee on-page, off-page SEO, SMO, and SEM activities
  • Analyze digital performance and optimize website and campaign effectiveness
  • Manage and improve social media presence and engagement KPIs
  • Track, analyze, and report on marketing KPIs, ROI, and campaign performance
  • Collaborate with sales and leadership to align marketing goals with business growth

Preferred candidate profile

  • Proven experience as a Digital Marketing Manager or similar role
  • Strong expertise in SEO, SEM, content marketing, and social media marketing
  • Experience managing marketing teams
  • Hands-on experience with Google Analytics, Google Ads, HubSpot, Marketo, Ahrefs, SEMrush
  • Strong understanding of data analysis, reporting, and optimization
  • Excellent communication and leadership skills

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