Community Manager

HIRING COMMUNITY MANAGER

Location: Marol, Andheri East, Mumbai (5 days office + Saturday WFH)

Experience: 4-7 years

Notice Period: Immediate to 30 days only

ABOUT GAJAB :

GAJAB is building India's first AI-powered bargaining marketplace that recreates traditional bazaar culture digitally. We're targeting tier 2/3 India families earning Rs 15-50K monthly, aiming for 100 Cr GMV through 20 lakh annual orders within first year. We're a bootstrapped startup of 25+ people preserving India's bazaar heritage through digital innovation. We're approaching launch and building aggressively.

THE ROLE :

We need someone to build GAJAB's community infrastructure from absolute zero to 1 lakh+ members across every possible platform. This is not a maintain-existing-communities role. This is a build everything-from-scratch, high-volume, multi-platform community building machine role.

You will be building four parallel community pillars simultaneously:

1. Early adopter communities who'll test our product and provide feedback
2. Brand advocates and loyal first users who'll champion us at launch
3. A network of 200+ loot/deal/offers channels and groups who'll work as affiliates and distribution channels
4. Post launch, transition to managing active customer and seller communities on the platform

You'll work across every platform that matters: WhatsApp, Telegram, Instagram, Discord, Facebook Groups, Reddit, Quora, X, Mauj, Roposo, Chingari, Medium, Substack, LinkedIn, Blog, YouTube, and any other distribution channel that can drive results.

WHAT YOU'LL DO :

Community Seeding and Growth

• Launch and grow communities on every possible platforms in your first 30 days
• Execute aggressive member acquisition tactics to hit 20K members in month 1, 50K by month 2, 1 lakh+ by month 3
• Run engagement campaigns, affiliate programs, viral loops, whatever works to grow fast
• Build excitement and anticipation for GAJAB across all communities

Partnership and Distribution Building

• Cold outreach to loot/deal channels, bargain hunting groups, cashback communities, affiliate networks
• Identify, pitch, negotiate, and onboard 50+ partnerships in first month, 100+ by month 2, 200+ by month 3
• Build relationships with channel owners, group admins, influencers in deals/offers space
• Create systems to activate these partnerships the moment GAJAB launches

Community Moderation and Engagement

• Keep communities active, engaged, and excited
• Respond to queries, moderate discussions, handle conflicts
• Maintain authentic tier 2/3 India voice across all platforms
• Create engagement mechanics that work for non-metro audiences

Analytics and Optimization

• Track growth metrics, engagement rates, partnership quality in Google Sheets
• Test different tactics across platforms, double down on what works, kill what doesn't
• Prepare reports for founder showing what's working and what's not
• Use data to continuously optimize community building approach

Strategy and Experimentation

• Figure out which platforms work best for GAJAB's audience through rapid testing
• Experiment with different acquisition tactics, engagement formats, partnership models
• Build playbooks documenting what works for future team members
• Stay on top of new platforms and trends in tier 2/3 India

WHAT WE'RE LOOKING FOR :

Non-Negotiable Requirements:

• 4-7 years experience with proven track record of building communities of 50K+ members from scratch
• Deep understanding of tier 2/3 India audiences, their language, behavior, and preferences (lived experience or extensive work experience required)
• Startup experience only, no corporate backgrounds, comfortable with chaos and building from zero
• Existing network or deep knowledge of loot/deal/offers ecosystem, Telegram deal groups, cashback communities, affiliate channels
• Demonstrated ability to manage 5+ platforms simultaneously with results to show
• Must have specific examples and proof of communities you've built and scaled

Language and Communication:

• Fluent in Hinglish, comfortable code-switching between Hindi and English
• Understand internet culture, memes, tier 2/3 India communication style
• Can write authentically for non-metro Indian audiences

Technical Proficiency:

• Expert with community management tools: Telegram bots, WhatsApp Business API, Discord servers, Facebook Group admin tools
• Comfortable tracking everything in Google Sheets
• Quick learner for any new platforms or tools needed

Cultural Fit:

• Hustler mentality: Scrappy, resourceful, finds jugaad solutions, doesn't wait for perfect conditions
• Extroverted networker: Loves building relationships, comfortable with cold outreach, talks to everyone
• Data-driven optimizer: Always tracking numbers, testing approaches, optimizing based on results
• Street-smart communicator: Gets tier 2/3 India, understands what makes them tick
• Self-starter with ownership: Doesn't need hand-holding, takes full responsibility, figures things out
• Comfortable with ambiguity: Thrives in 0-to-1 scenarios, builds systems from scratch
• High-volume executor: Can handle 10+ platforms, 200+ partnerships, 1 lakh+ members simultaneously without breaking

Mindset:

• Growth hacker who loves rapid experimentation and viral tactics
• But also builds genuine relationships and authentic communities
• Results-first, pragmatic, does whatever works to hit numbers
• Combines aggressive growth with quality engagement

SUCCESS METRICS (First 6 Months) :

You'll be measured on:

• Community size: 1 lakh+ members across all platforms
• Engagement rates: High interaction, not just passive members
• Distribution network: 200+ active loot/deal channel partnerships ready to drive transactions
• Launch impact: How much these communities contribute to GMV and orders at launch
• Balanced performance across all metrics, not just one

30-60-90 Day Deliverables:

• First 30 days: Every possible platform live, 20K members, 50+ loot/deal partnerships initiated
• First 60 days: 50K+ members, 100+ active partnerships, engagement playbooks created, analytics dashboard setup
• First 90 days: 1 lakh+ members, 200+ partnerships, fully operational multi-platform strategy, launch amplification campaigns executed

THE REALITY CHECK (What makes this role difficult) :

• We're being completely transparent about the challenges because we want someone who's genuinely excited despite these difficulties:
• Building for Launch: You're building community infrastructure rapidly while preparing for product launch. Speed and adaptability are critical.
• Resource Constraints: We're bootstrapped. No big marketing budgets. You'll need to find organic, low-cost, scrappy growth tactics. Jugaad is not optional, it's required.
• High-Volume Workload: Managing 10+ platforms, 200+ partnerships, 1 lakh+ members simultaneously is genuinely demanding. This is not a 9-to-5 maintain-communities job. This is intense.
• Constant Experimentation: Most things won't work. You need high tolerance for failure and rapid iteration. What works on Instagram won't work on Telegram. You'll figure it out through trial and error.
• Uncharted Territory: AI-powered bargaining marketplace for tier 2/3 India is new. No proven playbook exists. You're writing the playbook.
• Scaling Pressure: We need aggressive numbers fast, but they need to be real, engaged communities, not fake numbers. Quality and quantity both matter.

GROWTH PATH:

You start solo, building everything from scratch. Within 3-6 months, as communities scale, you'll hire and manage 2-3 team members (community moderators, partnership managers, or platform specialists). Clear path to team leadership within the community vertical.

INTERVIEW PROCESS:

Three rounds:

1. HR Screening (30 mins): Basic fitment, experience verification, availability check
2. Technical/Competency Round with Team (60 mins): Deep dive into past work, platform expertise, strategic thinking, culture fit assessment
3. Founder Round (45 mins): Vision alignment, final evaluation, offer discussion

No assignments or case studies. We'll evaluate through conversation and your demonstrated past work.

COMPENSATION :

Flexible based on candidate profile, experience, and track record. We're open to discussing structure that works for exceptional candidates.

WORK ARRANGEMENT :

• 6-day work week: 5 days in office (Marol, Andheri East, Mumbai) & Saturday Work From Home
• Office hours: 10 AM - 7 PM
• Always-on mindset required: Communities run 24/7, urgent issues may need attention outside office hours

WHY JOIN GAJAB :

This role is not for everyone. But if you're the right person, here's what you get:

• Build communities from absolute zero to 1 lakh+ in 6 months, a career-defining achievement
• Work directly with founders, shape strategy, have real ownership
• 0-to-1 experience across multiple platforms simultaneously
• Create distribution networks that become company assets
• Move fast, break things, experiment freely in a bootstrap environment
• Young, fun, casual team that values hustle and results over hierarchy
• Be part of preserving India's bazaar culture through technology

IMMEDIATE DISQUALIFIERS :

To save your time and ours, don't apply if:

• You've only worked in large corporations, no startup experience
• You cannot join within 30 days
• You've only managed 1-2 platforms, not comfortable with multi-platform complexity
• You cannot show proof of communities you've built or significantly grown
• You prefer organic growth over aggressive hustling and outreach
• You're only comfortable with English, not fluent in Hinglish or tier 2/3 India communication

Send your application to

• Resume/CV
• Links to communities you've built or grown (with before/after metrics)
• Brief explanation of your most successful community building campaign
• Confirmation of your notice period and availability

Education background doesn't matter. Previous industry doesn't matter as long as you have transferable skills. We care about what you've built and whether you can do this job.

If you have read this far and you're excited, not scared, then you might be exactly who we're looking for.