Social Media Marketing Specialist

Role Overview We are seeking an experienced Social Media Marketing Executive with 4–6 years in the eCommerce industry , who has also managed a small team. This role demands strategic thinking, content planning, campaign execution, and performance optimization — all tailored for eCommerce audiences.↳ 📌 Key Responsibilities Develop and execute end-to-end social media strategies across Instagram, Facebook, YouTube, LinkedIn, and X Manage and mentor a small social media team (designers, copywriters, interns) Plan and run both organic and paid campaigns for product launches, promotions, and seller engagement Collaborate with the performance marketing and design teams for unified messaging Monitor and analyze content performance (reach, engagement, conversions) and optimize accordingly Stay on top of trends, platform updates, and competitor activity in the eCommerce space Plan influencer and user-generated content collaborations where relevant Own the monthly content calendar and reporting metrics ✅ Requirements 4–6 years of hands-on experience in social media marketing for eCommerce brands or marketplaces Proven track record of team handling (minimum 1–3 direct reports) Strong command of platform-specific content strategies (Reels, Shorts, Carousel Posts, Stories, etc.) Experience with paid campaign management (Meta Ads, Google Display, etc.) Excellent writing, briefing, and content ideation skills Comfortable using tools like Meta Business Suite, Canva, Buffer/Hootsuite, Google Analytics 💼 What You’ll Get A leadership role in a fast-growing startup with high ownership Creative freedom and full control over brand voice across channels Competitive salary + performance-based incentives Work closely with the Founders and Marketing Head to shape the brand narrative Show more Show less