Social Media Marketing Specialist

About the Role:

Social Media Marketing Specialist

Key Responsibilities:

• Develop and execute comprehensive social media strategies to

  increase brand awareness, engagement, and online sales.

• Plan and manage

  e-commerce promotional campaigns

  (seasonal offers, product launches, flash sales, etc.) to drive conversions.
• Create and publish engaging, brand-consistent content (posts, reels, stories, videos, and blogs) across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Manage

  paid advertising campaigns

  (Meta Ads, Google Ads, TikTok Ads, etc.), including budgeting, targeting, and performance tracking.
• Collaborate with design, content, and e-commerce teams to ensure alignment between product promotions, landing pages, and social campaigns.
• Build and maintain a strong online

  brand identity

  through storytelling, community engagement, and influencer partnerships.
• Analyze campaign performance using analytics tools and prepare monthly reports with actionable insights.
• Stay updated with social media trends, algorithms, and e-commerce marketing innovations to refine strategies.
• Manage customer engagement across social platforms — responding to messages, reviews, and comments promptly and professionally.
• Monitor competitor activities and industry trends to identify growth opportunities.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in

  social media management

  ,

  e-commerce marketing

  , or

  digital brand promotion.

• Proven success in running

  social media ad campaigns

  that drive sales and conversions.
• Familiarity with tools such as

  Meta Business Suite, Google Analytics, Canva, Shopify, or WooCommerce.

• Strong understanding of content strategy, customer engagement, and online branding.
• Excellent creative, communication, and analytical skills.
• Ability to work independently and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with

  e-commerce platforms

  (Shopify, Amazon, Noon, etc.) and product promotions.
• Knowledge of influencer marketing and user-generated content campaigns.
• Basic video editing and graphic design abilities.
• Strong grasp of SEO, remarketing, and conversion optimization strategies.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work on exciting e-commerce brands and campaigns.
• Growth opportunities within a creative and data-driven marketing environment.
• Supportive team culture that values innovation and results.