Campaign Analyst

Job title:

Location:

About noon

We’re building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we’re looking for a Finance Executive who can help us move even faster.

noon’s mission: Every door, every day.

Key Responsibilities:

Campaign Development & Execution:

• Design and implement large-scale communication campaigns to inform, educate, and engage sellers through various channels (email, WhatsApp).
• Develop messaging strategies that align with business goals and seller needs, ensuring clarity and relevance.
• Coordinate with cross-functional teams (Product, Marketing, Operations, Training) to align messaging with ongoing seller initiatives.
• Utilize bulk communication tools (e.g., MoEngage, SendGrid, or similar platforms) to deliver campaigns efficiently.

Data Analysis & Reporting:

• Analyze campaign performance data to assess the effectiveness of messaging, reach, and engagement.
• Provide insights and recommendations based on key metrics such as open rates, click-through rates, and seller feedback.
• Create detailed reports and dashboards to track the success of campaigns and suggest areas for improvement.
• Monitor key performance indicators (KPIs) and generate detailed reports on campaign effectiveness.

Content Management:

• Collaborate with content creators and designers to ensure that all communication materials are on-brand and impactful.
• Manage the creation of email templates, notifications, and newsletters aimed at various seller segments.
• Ensure timely delivery of content to sellers through various channels (email, WhatsApp).
• Ensure that all content is aligned with Noon’s policies and brand guidelines

Campaign Management

• Plan, schedule, and track the performance of all seller communication campaigns.
• Conduct A/B testing to optimize communication strategies and improve seller engagement

Tool Management

• Stay updated on the latest bulk communication tools, platforms, and trends.
• Manage and troubleshoot any technical issues related to communication tools.

Stakeholder Collaboration:

• Work closely with internal teams to gather inputs on key topics and campaigns.
• Liaise with the Seller Support and Operations teams to resolve any issues raised through campaign feedback.

Process Optimization:

• Continuously refine communication processes to enhance efficiency and scalability.
• Utilize automation tools for bulk communication, ensuring that campaigns are deployed quickly and accurately.

Key Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or related field.
• 4-7 years of experience in email marketing, campaign management, or a similar role in the e-commerce industry.
• Proficiency in HTML and email formatting is essential.
• Experience with bulk communication tools such as MoEngage, SendGrid, or similar platforms.
• Experience with WhatsApp Business API or other messaging platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience using CRM tools, email marketing platforms, and automation software
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple campaigns simultaneously and work under tight deadlines.

Preferred Skills

• Proficiency in Excel, Google Analytics, or other data analysis tools.
• Experience with SQL or other query languages is a plus.
• Ability to collaborate effectively with cross-functional teams in a fast-paced environment.
• Familiarity with e-commerce seller operations is a plus.
• Knowledge of A/B testing and optimization techniques

Who will excel?

• We’re looking for people with high standards, who understand that hard work matters.
• You need to be relentlessly resourceful and operate with a deep bias for action.
• We need people with the courage to be fiercely original.
• noon is not for everyone; readiness to adapt, pivot, and learn is essential.