Campaign Analyst

As a Campaign Analytics Data Scientist, you will utilize your expertise in blending marketing insight with data science to optimize campaign performance. Your primary role will involve analyzing large datasets from various marketing channels to uncover trends, measure effectiveness, and provide valuable insights for strategic decision-making. Your key responsibilities will include analyzing campaign data to identify performance trends and customer behavior, developing predictive models to forecast campaign outcomes and ROI, conducting A/B testing and multivariate experiments to refine targeting and messaging, collaborating with marketing teams to define KPIs and reporting frameworks, creating dashboards and visualizations to effectively communicate insights to stakeholders, utilizing machine learning techniques to segment audiences and personalize outreach, and monitoring real-time campaign metrics to recommend optimizations. To excel in this role, you must possess proficiency in Python, SQL, and data visualization tools such as Tableau or Power BI. A strong grasp of statistical modeling, machine learning, and data mining is essential. Experience with marketing platforms and marketing analytics is beneficial, along with the ability to translate complex data into actionable insights. Familiarity with campaign tracking tools and attribution models will also be advantageous. The ideal candidate for this position should have a minimum of 5 years of experience in Campaign Analytics, SQL, and Data Science, with a solid analytical background. If you are passionate about leveraging data-driven insights to enhance campaign performance and drive strategic decisions, we welcome you to apply for this exciting opportunity.,