Campaign Analyst

About Business Unit:

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

Why are we looking for you:

As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets and audience targeting to ensure that campaigns will function and deliver successfully once activated. Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues. As you grow in this role, you’ll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications. You’ll be the final and crucial step in the Client Lifecycle for activating new digital media campaigns.

What you will enjoy in this role

• Collaborating with team members to ensure that we are implementing the best campaign strategy for our clients
• Using your time and process management skills to efficiently complete the workload
• Harnessing your analytical skills to conduct meticulous problem solving
• Making a positive impact on process and automation by suggesting areas of improvement

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

What you will do:

• Monitor assigned campaign ticketing queue and prioritize tickets for daily implementation
• Implement strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting
• Test client 3rd party creative, impression tracking, click tracking and VAST tags to validate the tags are formatted correctly and function in our ad serving platform
• Assist Account Management, Media Delivery and other teams with streamlining the campaign implementation strategy by using platform features to reduce the number of campaigns needed to successfully carry out the client’s strategy
• Conduct a light-QA of the campaign to ensure that all details are set up per the ticket request by creating test users and pages for client or internal team validation
• Troubleshoot various aspects of campaign setup including creative setup and audience targeting to determine the cause of the issue and a resolution path
• Collaborate with Product Managers and Engineers to provide platform enhancement recommendations that improve workflow and user’s campaign implementation experience

Qualification Description

• A graduate/postgraduate in any field
• 3 years of experience with digital media or experience in ad operations/ad trafficking role
• Previous customer service experience required, working with cross-functional teams
• Must be able to multitask in a fast-paced ticketing system environment
• Knowledge of JavaScript, SQL, or HTML5, a plus
• Previous experience with 3rd Party Ad Servers (DV360, Sizmek, etc.), a plus
• Previous experience with video formats or implementing video campaigns, a plus
• Strong teammate with accountability and able to work in a highly collaborative environment
• Ability to think “creatively” and quickly come up with solutions under pressure
• Able to relay technical information to non-technical partner
• Must possess strong time management, attention to detail, organizational soft-skills

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to bring value for our clients, our people and consumers. We are seeking candidates that align with our values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity.

  We are transparent and have the courage to do the right thing.

• Work together to win together.

  We believe collaboration is the catalyst that unlocks our full potential.

• Innovate with purpose.

  We shape the market with big ideas that drive big outcomes.

• Respect all voices.

  We embrace differences and foster a culture of connection and belonging.

• Empower with accountability.

  We trust each other to own and deliver on common goals.

Because You Matter

YOUniverse. A work-world with you at the heart of it!

At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.

Take a trip to YOUniverse and explore our unique benefits, here

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.