Campaign Analyst

As a Campaign Analyst, you will be responsible for planning, analyzing, optimizing, and reporting on marketing and customer engagement campaigns across various channels such as SMS, Email, and Digital. You should be data-driven, detail-oriented, and passionate about delivering impactful customer communication strategies. Key Responsibilities: - Collaborate with campaign managers to design, execute, and monitor customer campaigns. - Extract, segment, and analyze customer data to identify target audiences and optimize campaign performance. - Track key metrics (open rates, click-through, conversions, ROI) and deliver actionable insights. - Conduct A/B testing and help fine-tune messaging, timing, and targeting strategies. - Build and maintain dashboards and campaign performance reports. - Ensure campaigns comply with Client Governance Framework and data privacy standards. - Coordinate and prepare content, and ensure alignment on channels. - Identify opportunities for automation, personalization, and customer journey optimization. Required Skills & Qualifications: - Bachelors degree. - 1 year of experience in Collection, campaign analytics. - Proficiency in Excel and deep understanding of all formulas. - Strong analytical and problem-solving skills. - Excellent communication and stakeholder management skills. - Ability to work with cross-functional teams and manage multiple campaigns simultaneously. In addition, the company prefers candidates with experience in the BFSI, fintech, or telecom sector, familiarity with Predue/Postdue/NPA strategies, and knowledge of regulatory and compliance frameworks for customer communications.,