Campaign Analyst

Role & responsibilities

1. Campaign Analytics (Primary Responsibility)

• Own end-to-end campaign evaluation across channels (email, SMS, digital,

outbound, branch).

• Conduct pre-post analysis, A/B testing, uplift assessment, and ROI

measurement.

• Track multiple marketing portfolios, identify deviations, perform variance

analysis, and explain causality.

2. Customer Lifecycle & Portfolio Insights

• Analyze customer behavior across acquisition, engagement, usage, and

retention funnels.

• Build insights for cross-sell, repeat behavior, attrition triggers, and customer

journeys.

• Develop simple visualizations and summaries to communicate findings.

3. Test-and-Learn Strategy

• Design championchallenger tests and experiment structures.
• Identify opportunities for optimization and improved customer targeting.

4. Data Exploration & Mentoring

• Explore, mine, and analyze large BFSI datasets.
• Document code, support analytical process improvement, and mentor junior

team members.

• Collaborate with visualization teams to build interactive dashboards.

5. Overarching Analytics Governance

• Ensure adherence to data quality, internal controls, and audit standards.
• Implement risk-mitigating controls in analytics processes.

Added Advantage (Not Mandatory)

• Understanding of predictive modelling such as:
• Churn prediction
• Customer Lifetime Value
• Campaign response modelling
• Segmentation or uplift modelling
• Ability to support basic modelling tasks under guidance.

Preferred candidate profile

• 6-8 years of experience in BFSI Campaign/Marketing Analytics (Mandatory).

• Excellent exposure to A/B testing, test-and-learn, funnel analysis, and campaign measurement.

• Hands-on experience with SQL and SAS for data extraction & analysis. • Strong communication and stakeholder management skills.

• Ability to lead small teams and coordinate with cross-functional partners.

• Working knowledge of Python is a plus (not required).