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5.0 - 9.0 years
0 Lacs
karnataka
On-site
You will be responsible for: Business Development: Identifying potential new partnerships and collaborations with tourism boards, airlines, and hotel partners to drive travel partnerships and campaigns. Campaign Performance and Analysis: Evaluating and analyzing partner campaign performance, using data insights to enhance results and identify areas for improvement. You will also be involved in strategic collaboration, identifying opportunities for integrated marketing, and analyzing campaign performance. Reporting: Maintaining regular communication with partners, updating them on campaign performance and key metrics reporting. Relationship Building: Demonstrating the ability to establish and nurture positive relationships with clients and partners. To succeed in this role, you should have the following: Industry Connects: Familiarity with the travel industry, tourism boards, and relevant marketing channels. Analytical Skills: Ability to analyze data, recognize trends, and improve the performance of campaigns. Strategic Thinking: The skill to recognize opportunities, create strategies, and implement campaigns that align with business objectives. Sales & Negotiation: Experience in presenting and selling comprehensive joint marketing solutions.,
Posted 2 days ago
4.0 - 8.0 years
0 Lacs
noida, uttar pradesh
On-site
As a Marketing Campaign Associate Manager in the Financial Services sector at HCLTech, you will be responsible for designing, building, and executing marketing campaigns targeted towards the financial services market in regions such as North America, Europe, UK, Ireland, and India. Your role will involve working on integrated campaign execution, project management, campaign performance analysis, CRM management, marketing automation, and data analysis to drive the effectiveness of marketing strategies while ensuring alignment with business objectives across various channels. Your key responsibilities will include managing multi-channel integrated campaigns efficiently from inception to completion, monitoring campaign performance metrics, implementing lead scoring models for lead conversion optimization, providing strategic oversight and project management for marketing campaigns, utilizing data analytics to extract insights, identifying and implementing process improvements for campaign execution efficiency, and collaborating with internal stakeholders and vendor/partners to achieve campaign objectives. Additionally, you will be required to communicate effectively with senior leadership and key stakeholders, work closely with other departments, and maintain marketing best practices. To qualify for this role, you should have a Bachelor's degree in marketing, business, or a related field (a Master's degree is a plus) and at least 4 years of experience in marketing operations, project management, and campaign management, preferably within the IT or tech industry. You should possess strong project management skills, communication skills, experience in managing marketing budgets, and proficiency in marketing automation platforms (e.g., HubSpot, Salesforce, Marketo, Pardot, Eloqua, Unica) and project management tools (e.g., JIRA, Workfront, Wrike, Monday). Joining HCLTech as a Marketing Campaign Associate Manager will offer you a collaborative work environment, the opportunity to work with industry leaders and Fortune 500 clients, competitive compensation, and career advancement opportunities. The role is based in Noida, Bangalore, or Chennai with shift timings from 12:00 PM to 9:00 PM (IST). If you are a results-oriented professional with a passion for Marketing Operations and the ambition to excel in a global IT services environment, we look forward to receiving your application.,
Posted 3 days ago
2.0 - 6.0 years
0 Lacs
chennai, tamil nadu
On-site
OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. Our core offerings accelerate business, amplify real-time results, and help set our clients apart from their competitors. We partner with clients to design, implement, and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion. Our commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace, and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India. Our growing Digital Team helps our clients transform and evolve their customer experiences by crafting and activating outstanding digital solutions that combine technology, analytics, and compelling performance marketing storytelling. We are searching for a Digital Analyst with experience using analytics tools for data analysis, gleaning insights, providing reporting, and finding opportunities for improvement in campaign performance and across digital marketing initiatives. This role has the responsibility to help shape the direction of digital strategy through the delivery of thoughtful insights across client engagements. If you are ambitiously curious and like to use data to influence new ways of doing things, this is a great role for you! About you: - A data-driven problem solver who excels at turning complex datasets into compelling insights. - A logical and analytical thinker with a keen eye for detail, adept at recognizing patterns, identifying trends, and understanding the underlying "why" behind data. - An effective communicator who can clearly articulate insights and present data-driven recommendations, contributing valuable perspectives on key digital trends and strategies. What you'll do: - Support measurement, analysis, and performance reporting for assigned engagements - Implement frameworks across project and campaign lifecycles, including measurement plans, test plans, and tagging plans - Extract, manipulate, and analyze data to uncover valuable insights and craft strategic recommendations and optimizations - Identify core metrics and visualize data to build dashboards and reports to measure performance against objectives - Set up a tracking mechanism (e.g. event and conversion tracking) on websites and other digital assets - Use analytics to support the design of hypothesis-based A/B, multivariate, and conversion testing to optimize digital campaigns and experiences - Provide a point of view on digital strategy, attribution, audiences/segmentation, consumer insights, and competitive analysis What you'll need: - 2-3 years of digital analytics experience at an agency preferred - Experience with data visualization tools (Google Data Studio, Looker) and digital analytics tools (Adobe Analytics, Google Analytics) required - Advanced Microsoft Excel and PowerPoint skills required - Proficiency with SQL, SAS, Python, and R to manipulate, arrange, query, and present data is a plus Benefits: We offer a comprehensive benefits package including Medical Insurance, PF, Gratuity, paid holidays, and more. About Us: Whether it's awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results. Through meaningful analytics, engaging communications, and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges. We are an equal opportunity employer. We believe that innovative ideas and solutions start with unique perspectives. That's why we're committed to providing every employee a workplace that's free of discrimination and intolerance. We're proud to be an equal opportunity employer and actively search for like-minded people to join our team.,
Posted 3 days ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
The primary responsibility of this role is to convert client ad spending into direct revenue by managing and optimizing ad campaigns across various platforms like Google AdWords, Facebook Ads Manager, Google Shopping, and E-Commerce marketplaces. You will be required to strategize and oversee performance growth to ensure alignment with clients" business goals. Daily tasks include managing budgets, billing reconciliation, and spend-pacing to meet return targets, as well as mapping ad formats to advertising objectives for optimal performance. Additionally, you will be responsible for planning and optimizing landing page tests and implementing A/B testing for PPC ads continuously. Collaborating with marketing teams to optimize campaign performance through data-driven strategies is a key aspect of the role. Furthermore, you will be expected to build budget recommendations and media plans to drive client success, document campaign evolution, monitor performance, and identify best practices. Reporting key performance indicators and lead generation insights during client reporting calls will be part of your regular duties. Leading the service front by handling pre-sales technical queries and providing training across the department is also a crucial aspect of this position. Ensuring a test-and-learn approach in all campaign activities is essential to drive continuous improvement and success. To be successful in this role, you should have 2-3 years of experience in search engine marketing and paid media. Hands-on experience with Google and Meta platforms is a must, and sales campaign experience would be an added advantage. Proficiency in verbal and written English is required, along with the ability to understand the target audience. In addition to the job responsibilities, you will have the opportunity to work on exciting projects that provide exposure and learning across different paid channels. The company operates on a 5-day work week and offers various clubs like Social Club, Investment Club, Books Club, and Sports Club, promoting personal growth and well-being. Moreover, you will have access to in-house training and seminars, and the chance to work directly with the co-founders who are alumni of ISB and have a wealth of experience in business and startups. Working in this role will provide you with accelerated learning opportunities, equivalent to gaining 5 years of experience in just 2 years with the company.,
Posted 1 week ago
5.0 - 9.0 years
0 Lacs
karnataka
On-site
As the Senior Manager Planning & Growth, you will be responsible for various key aspects including business development, campaign performance and analysis, strategic collaboration, reporting, and relationship building. In the domain of business development, you will be tasked with identifying potential new partnerships and collaborations with tourism boards, airlines, and hotel partners to drive travel partnerships and campaigns effectively. Your role will also involve evaluating and analyzing partner campaign performance to enhance results, leveraging data insights to identify areas for improvement. Additionally, you will engage in strategic collaboration, identifying opportunities for integrated marketing and analyzing campaign performance. In terms of reporting, it will be crucial for you to maintain regular communication with partners, providing them with updates on campaign performance and key metrics reporting. Furthermore, your ability to establish and nurture positive relationships with clients and partners will play a significant role in your success in this position. To excel in this role, you should possess familiarity with the travel industry, tourism boards, and relevant marketing channels. Strong analytical skills are essential, enabling you to analyze data, recognize trends, and enhance the performance of campaigns. Moreover, strategic thinking will be a cornerstone of your responsibilities, as you need to identify opportunities, develop strategies, and implement campaigns that align with business objectives. Experience in sales and negotiation, particularly in presenting and selling comprehensive joint marketing solutions, will also be beneficial in this role.,
Posted 2 weeks ago
1.0 - 3.0 years
250 - 400 Lacs
Pune
Work from Office
Responsibilities - Own Client Engagements: Lead all client-facing calls and meetings, acting as the main point of contact. Drive Client Success: Ensure campaign performance aligns with client goals; proactively address concerns and offer solutions. Client Retention: Develop trust-based relationships that foster long-term engagement and renewals. Campaign Updates: Provide regular performance updates, insights, and next steps to clients. Internal Collaboration: Work closely with outreach, operations, and strategy teams to ensure campaign quality and timeliness. Feedback Loop: Gather and relay client feedback to internal teams for continuous service improvement. Requirements - 1-3 years of experience in client success, account management, or client-facing roles (preferably in marketing or SaaS). Excellent communication and interpersonal skills. Problem-solving mindset with a client-first approach
Posted 2 weeks ago
2.0 - 6.0 years
5 - 12 Lacs
Chennai
Work from Office
About us: RRD GO Creative, with more than three decades of expertise in business communications, marketing solutions, and digital productivity solutions, we successfully help reimagine customer experiences for companies. Our three pillars of Global Brand Solutions, Smart Work Solutions, and Technology & Innovation Services transform the way businesses work for customers, building strong brand loyalty. Our 8,000 experts in 42 locations work across various industries to co-create a future-ready business landscape. We adopt a consultative approach to digitizing every aspect of the Customer Journey so you can effectively translate a strategic vision of expansion and efficiency into a superior Customer Experience. We help you effectively address customer needs so you can make Customer Experience your competitive differentiator. We're currently seeking a Business Analyst for Creative Communications team to join in Chennai Job Responsibilities: Analyze digital marketing campaign performance across multiple platforms (social, display, search, programmatic, etc.) Interpret data to provide actionable insights and support decision-making Collaborate with account managers, digital strategists, and operations teams to define and measure KPIs relating to campaigns in both pre-sale and post-sale stages Prepare detailed reports and dashboards that track campaign outcomes and ROI Identify opportunities for process improvements and automation Assist in scoping, planning, and evaluating new digital tools or platforms and their impact on business strategies and implications in creating and sustaining a competitive advantage Qualifications: Graduate in any discipline 2+ years of experience as a Business Analyst in a digital or marketing environment Solid understanding of digital advertising metrics and tools (Google Analytics, Meta Business Suite, Data Studio, etc.) Strong analytical and problem-solving skills Proficient in Excel/Google Sheets and data visualization tools (Power BI, Tableau, etc.) Excellent written and verbal communication skills Experience working with global clients or in a digital agency is an advantage Experience using Atlassian Cloud (JIRA), Atlassian Cloud (Confluence), Sharepoint, Genesis, Flight Ops, Grafana, DCM/DV360, and Jupyter Work Set-up: Onsite Work Shift : Employees may be assigned to fixed or shifting work schedules, to be set / changed by Management, whenever needed, depending on business requirements.
Posted 1 month ago
0.0 - 1.0 years
2 - 3 Lacs
Bengaluru
Work from Office
About the Role We are looking for someone to join our dynamic team. If you're looking to gain hands-on experience in the world of digital marketing and are eager to learn about various online advertising platforms, this is the perfect opportunity to kickstart your career! Here, you will assist in managing campaigns, and analyzing performance while gaining exposure to the latest digital marketing trends and tools. The charter for this role will include: Assisting in the creation, management, and optimization of digital advertising campaigns on platforms like Google Ads and Facebook Ads. Supporting the team with daily monitoring and reporting on campaign performance (e.g., keyword performance, creative effectiveness). Assisting in the preparation of data analysis reports to track campaign success and identify areas for improvement. Conducting basic keyword research and helping to refine targeting strategies for campaigns. Helping the creative team with content creation, ad copywriting, and ensuring ads align with overall marketing strategies. Assisting in A/B testing for ads and landing pages to improve campaign results. Ideal Persona would: Currently pursuing or recently completed a bachelors degree in Marketing, Business, Communications, or a related field. Have a strong interest in digital marketing, with a willingness to learn and grow within the industry along with certifications and prior experience of 3-6 months, which is a plus. Be familiar with platforms like Google Ads, Facebook Ads, and basic social media marketing. Have a basic understanding of digital marketing concepts such as SEO, SEM, and paid media. Be proficient in Microsoft Office tools, especially Excel (basic knowledge of Pivot Tables and VLOOKUP is a plus). Possess excellent written and verbal communication skills. Be a team player with strong attention to detail and the ability to work in a fast-paced environment.
Posted 2 months ago
2 - 7 years
2 - 7 Lacs
Kochi
Work from Office
Dear Candidates !!! We're on the lookout for an extremely self-driven PPC Specialist to join our Growth Team. Although we have learned that the number of years of experience is not a reliable indicator of the person's skill or productivity, we believe someone with 2-7 years of experience would be best suited to adapt quickly to our challenging requirements and pace. If this sounds interesting to you, please continue reading. "Continuous Learning" is part of our company culture and we'll expect you to grow 10x in a year's time. There's a good chance this might end up as one of your most challenging and fulfilling gigs so far. From our side, we'll be sure to give you all the space and freedom you'd need to do the best work of your life. Your role : Develop, implement, and optimize PPC campaigns across platforms like Google Ads, Bing, and social media. Conduct keyword research, competitive analysis, and target audience identification. Create compelling ad copy and relevant landing pages to drive conversions. Monitor campaign performance, manage budgets, and adjust bids to achieve target ROI. Generate regular reports on campaign performance and provide insights and recommendations. Stay up-to-date with industry trends and changes in PPC best practices. Skills required : Good communication skills in English and one regional language ( Malayalam). Should be proficient in handling tools such as Facebook Ads, Google Ads, Google Tag Manager, Microsoft Clarity, and Google Ads, Google Analytics, and have basic knowledge of WordPress and Excel. Proven experience as a PPC Specialist or in a similar role. Proficient in data analysis and performance/operation metrics. Excellent understanding of search engine marketing (SEM) and account management. Strong analytical skills with attention to detail. Certification in Google Ads is a plus. Creating campaign strategies & Fast execution. EdTech experience is a plus. The above list is for a very basic understanding of what we do. But at the end of the day, we need you to go to any extent to make sure our users love the things we build for them. It's completely fine if you don't know how something is done; all we care about is that you have the right attitude to roll up your sleeves, get your hands dirty, experiment, and then figure it out yourself.
Posted 2 months ago
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