Campaign Analyst

Epsilon Data Management

3 - 6 years

4 - 8 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

digital marketing email marketing campaign execution google adwords company analysis email campaign marketing automation campaign management campaigns social media marketing troubleshooting media planning google analytics adobe campaign html seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

In this role, you will be responsible for planning digital display campaigns aligned with client strategies, processing inputs from sales, and accomplishing media planning activities using various workflow tools and in-house digital platforms
You will configure campaign settings, review creative assets, and build line items to ensure accurate campaign setup and successful delivery
As a Campaign Analyst, you will collaborate with global Sales teams and internal partners throughout the campaign lifecycle
You ll play a key role in optimizing implementation strategies, resolving issues, and identifying process improvements to enhance media planning efficiency
What you will enjoy in this role: You will be part of a global team and will collaborate with a cross-functional team to provide campaign services to clients to help implement programs thaincreaseze return on investment for our clients
Through your focus on flawless campaign delivery, insights, and performance monitoring, you will provide clients with valuable insights that drive decision-making and program optimization
You will apply analytical skills to solve complex problems
You will be driving process improvements and automation initiatives
Your efforts in optimizing internal processes and ensuring operational efficiency will result in streamlined campaign execution and increased scalability
Ultimately, your contributions will not only drive client satisfaction and retention but also reinforce Epsilons reputation as a leader in personalized media solutions Responsibilities Partner with cross-functional teams to onboard new accounts to the platform
Lead campaign launches and coordinate with cross-functional teams to ensure success
Capture and document campaign requirements (budgets, targeting, creatives, Key Performance Indicators, timelines) accurately in the ticketing system for execution
Create, update, and track campaign tickets in the workflow tool, ensuring all campaign details are complete, accurate, and timely
Coordinate with cross-functional teams by assigning, monitoring, and closing tickets to ensure seamless handoffs and campaign delivery
Manage end-to-end campaign lifecycle, including setup, trafficking, QA, optimization, pacing, and troubleshooting
Monitor campaign performance regularly, ensuring delivery against Key Performance Indicators such as reach, impressions, CTR, conversions, and Return on Investment
Optimize campaigns continuously through bid adjustments, creative testing, audience targeting, and budget reallocations
Maintain accurate campaign documentation, including media plans, insertion orders, creative specs, and trafficking sheets

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