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3.0 - 7.0 years
6 - 10 Lacs
Bengaluru
Work from Office
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Why join us A collaborative output driven program that brings cohesiveness across businesses through technology A solid 360 feedbacks from your peer teams on your support of their goals With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Posted -1 days ago
3.0 - 5.0 years
50 - 55 Lacs
Gurugram
Work from Office
About the Opportunity Job TypeApplication 30 June 2025 Title Lead - Investment Research Department Global Investment Research - Research Specialist Team Location Gurgaon, India Reports To Team Lead / Associate Director, Investment Research Level Research Analysis - 5 Were proud to have been helping our clients build better financial futures for over 50 years. How have we achieved thisBy working together - and supporting each other - all over the world. So, join our Global Investment Research - Research Specialist Team and feel like youre part of something bigger. About your team Investment Research Specialist team is based out of two locations - Gurgaon, India and Dalian, China. The department provides fundamental research support (building financial models, maintaining industry databases, and conducting Industry and company analysis) to all FIL Equity and Credit analysts and select Portfolio Managers. This allows analyst teams to cover a higher number of stocks/credits, respond faster to corporate developments, dig deeper into investment issues, and manage coverage gaps. The team is also looked upon as a talent nursery for sourcing future Fidelity analysts. About your role The job involves providing comprehensive research support to FILs Europe/US/Asia/Global equity analysts, including company and industry analysis, financial modelling, valuations, sector/country updates, business and customer intelligence using alternative data sources and other custom research work. The person should have an excellent understanding of the Industrial Sector from the perspective of equity analysis and the broader fundamental research process. Key Responsibilities Provide all-round research support to FIL equity analysts on the assigned sector, including on initiations and ongoing coverage Build detailed financial models with the ability to build business drivers, incorporating M&A transactions and valuation analysis Carry out studies on sector trends, regulatory changes & emerging themes. Company analysis, including deep dive on key stock drivers, devils advocate analysis, etc. Provide need-based analysis on unassigned stocks, including screens to monitor & flag potential stock ideas Provide quality data and analysis on ESG Be a strong subject matter expert Keep abreast of trends and developments in the assigned sub sector across geographies Build and maintain strong relationships with clients and within the team Make regular presentations to the team on relevant topics/areas of expertise Experience and Qualifications Required 2 to 5 years work experience in Investment Research Understanding of the Financials sub sectors companies equity research, including key drivers, dynamics, trends, and emerging themes, would be advantageous. Good understanding of capital markets with excellent financial skills. A solid understanding of financial statements, ratios and valuation concepts. Prior experience with Asia/Europe/US/Global equities is preferred Analytical / Problem solving skills, with a logical thought process - to sort, analyse and creatively interpret large amounts of qualitative and quantitative data. High level of attention to detail and accuracy; Diligence and hard work Database skills - Bloomberg, TR Eikon, FactSet and other financial databases Excellent relationship management and strong communication and presentation skills Education MBA or Masters in Finance from a prominent institute or CA CFA charter or progress towards any level of CFA will be preferred . Feel rewarded For starters, well offer you a comprehensive benefits package. Well value your wellbeing and support your development. And well be as flexible as we can about where and when you work finding a balance that works for all of us. Its all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
Posted 3 days ago
6.0 - 8.0 years
17 - 32 Lacs
Mumbai
Work from Office
Reporting directly to the Group Company Secretary and indirectly to the Regional Company Secretary (APAC, Europe & Banking), the successful applicant will provide crucial banking / finance related administration, KYC and CDD support to the company secretarial team and also have responsibility for delegated company secretarial and associated matters for a number of group companies based both in and outside India. This role is for someone keen to take on a varied and interesting role within a fast moving and dynamic team – this is not a traditional company secretarial role. It is important to note that the role requires a hands-on, flexible approach and a willingness to deal with regular day-to-day administration, such as filing, coordinating signatures, correspondence, etc. related to the Group banking portfolio. In addition, the successful applicant will form part of a wider team (based in Amsterdam, Johannesburg, Senegal, Mumbai and Puerto Rico) who collectively perform a similar role for group companies worldwide. The core duties are, i) to support the management of the corporate banking administration and compliance function group wide, including the drafting and reviewing of legal documents (such as board/shareholder resolutions, intragroup agreements) and ii) responding to incoming KYC enquiries and requests. providing company data and details in a timely manner, as well as the management of an online electronic database (to which external parties can be granted secure access) through which corporate documentation and data can be securely shared. DEPARTMENT: Company Secretarial The department supports all business areas and provides corporate administration services, the creation and maintenance of the corporate legal records for all group companies and responding to KYC enquiries, by receiving and responding to incoming requests, as well as maintaining an online database of corporate details, corporate identification documents and other data, and managing access to the same. KEY RESPONSIBILITIES: Provision of support for the administration and management of all bank account related, corporate finance, KYC, CDD and compliance matters for the group’s entities across a variety of jurisdictions. Responsibilities will include but are not limited to: Drafting, coordinating and managing the timely and accurate execution of legal and corporate documents – resolutions, board minutes, powers of attorneys, bank facilities, loan, guarantees and related agreements, to ensure that the companies fulfil their legal and statutory obligations in the relevant jurisdiction. Providing company legal administration services to and overseeing document and record management and other administrative processes for, a portfolio of companies. Liaising with and supporting internal group functions (including legal, tax, finance, treasury) as well as external suppliers, professional advisors (audit and legal) and company agents. Ownership of the administration and management of all inbound KYC enquiries. Responding to KYC requests from internal and external requestors by ensuring the accuracy and collating signatures accordingly. Maintenance and updating secure online documentation database. Maintaining accurate and proper records and overseeing document and record management and other administrative processes. Liaising with and supporting internal group functions (including Global Banking and treasury) as well as external suppliers and counterparties. SKILLS & COMPETENCIES: Experience with Indian corporate secretarial practice and relevant company law principles, as well as associated compliance requirements is essential. Experience working with other legal jurisdictions gained specifically in a banking / financial institution environment is preferred. Familiarity with the principles and background of global anti- money-laundering regulations and KYC compliance, as well as standard requirements and the importance of compliance in the global regulatory environment. 1-3 years of relevant work experience, gained ideally in an in-house legal or company secretarial department or with a bank or similar financial institution. Relevant academic background; law or finance degree and/or professional qualification (eg. ICSI or ICSA) preferred. Formal company secretarial registration/membership required. Demonstrable ability and willingness to work in a fast-paced commercial environment, often dealing with senior management and colleagues based worldwide. Ability to work independently and comfortable with managing a busy workload of changing priorities. A practical, ‘can do’ attitude and ability to produce quick solutions is essential. A ‘hands-on’ approach towards management of day-to-day tasks Fluent English is essential; other languages desirable but not essential. Familiarity with standard MS Office computer software; Computershare GEMS or other company secretarial software is preferred. Excellent oral and written communication skills. Energetic, dynamic and enthusiastic personality. Reporting Structure - Reporting directly to the Group Company Secretary, with an indirect functional reporting line to the Regional Company Secretary (APAC, Europe & Banking). - Senior Company Secretary - Regional Company Secretary (APAC, Europe & Banking) - Directors and other colleagues based in Mumbai, Johannesburg, Amsterdam - Colleagues in other offices worldwide - External Service Providers
Posted 5 days ago
8.0 - 13.0 years
20 - 30 Lacs
Gurugram
Work from Office
Job Purpose We are seeking a highly motivated Assistant Director with minimum 10 years of relevant experience.The role will be focused on supporting our Investment Banking team, one of Acuitys key industry vertical. In this role, you be responsible for leading a variety of strategy projects, including strategic planning, market and competitive analysis, and business growth initiatives to ensure the companys long-term success. You will work closely with senior leadership and business development teams to identify opportunities and support key decision-making processes. You will also be responsible for developing and maintaining understanding of key industry trends to inform new growth opportunities for the business. You will be part of the Projects & Transitions team and report to the Head of P&T. The ideal candidate will have extensive experience in the outsourcing domain, preferably in a KPO. If you are a strategic thinker with experience in the Investment Banking industry and a passion for driving business success, we encourage you to apply and join our dynamic team! Key Responsibilities Develop and execute strategic plans to support company objectives and drive business growth Provide insights on key industry trends and recommendations to senior leadership based on data-driven analysis Conduct market research, competitive analysis, and industry trend assessments to inform decision-making through data-based decisions Collaborate with cross-functional teams (Sales, Delivery, Technology) to identify cross sell opportunities for business growth Identify new business opportunities, partnerships, and innovative solutions, including tech innovation Lead client meetings and work on proving solutions to clients Develop compelling and strategic presentations for clients Consult global clients on new project requirements and propose plausible solutions Key Competencies Masters degree in Finance or a related field A minimum of 10 years’ relevant experience in outsourcing, preferably in a KPO Knowledge and experience of the Investment Banking industry is a requirement Strong analytical and problem-solving skills. Experience of key strategic analysis workstreams, including market sizing, competitive environment analysis, financial analysis, business plan preparation, due diligence. Ability to interpret complex data and drive strong analytical conclusions. Proficiency in data visualisation and business intelligence tools is a plus. Should have managed global clients and teams in a KPO environment, preferably within the investment Banking domain. Proven ability to project management and cross-functional environment Excellent communication, presentation and interpersonal skills Experience of working in a fast-paced dynamic environment
Posted 1 week ago
0.0 - 1.0 years
3 - 3 Lacs
Noida
Work from Office
Hiring for a KPO Research Analyst role Location - Noida Fixed Sat & Sun OFF Free Meals Rotational Shifts Salary - 25k to 30k Fresher can apply for more details call HR@9899487873
Posted 2 weeks ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The Loyalty Advisor will be responsible for driving the development and execution of customer loyalty programs, focusing on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. This role requires a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage customers, foster brand advocacy, and drive business performance. What are we looking for Technical Skills: Customer Relationship Management (CRM) Systems:Experience with CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies:Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and collaborate effectively across departments. Problem-Solving:Strong problem-solving skills to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in customer communications, reports, and program elements. Innovation & Creativity:Ability to think outside the box, bringing fresh ideasExperience:3-5 years of experience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. Proven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. Experience working with cross-functional teams to execute integrated campaigns and loyalty strategies. Knowledge of the energy sector or other customer-focused industries is a plus but not essential. Education:Bachelors degree in Business, Marketing, Communications, or a related field. A Masters degree in Business Administration (MBA) or Marketing is an advantage. Additional certifications in digital marketing, customer experience, or CRM platforms are desirable. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or modifications based on market research, customer behavior, and competitor analysis. Cross-Functional Collaboration:Work closely with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking & Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Gather customer feedback, identify pain points, and suggest improvements to enhance the customer experience with loyalty offerings. Compliance & Data Security:Ensure all loyalty program activities comply with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Qualification Any Graduation
Posted 2 weeks ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The CRM & Loyalty Advisor will drive the development, execution, and optimization of customer loyalty and CRM programs, focusing on strengthening customer relationships, enhancing brand loyalty, increasing customer lifetime value, and delivering seamless customer experiences. This role combines strategic thinking, customer insights, operational excellence, and CRM expertise. The advisor will collaborate cross-functionally with marketing, data analytics, sales, and customer service teams to design, implement, and monitor loyalty and CRM initiatives that engage customers, foster brand advocacy, and drive business growth. What are we looking for Technical Skills: CRM PlatformsHands-on experience with CRM systems (e.g., Salesforce Marketing Cloud) to manage customer databases, segment audiences, and analyze customer behaviors. Digital Marketing ToolsFamiliarity with marketing automation tools, loyalty program software, customer segmentation platforms, and campaign management systems. Data AnalyticsAbility to interpret customer data to uncover insights, trends, and opportunities for optimization within CRM and loyalty strategies. Project ManagementSkilled in managing multiple projects simultaneously, from concept to execution, ensuring deadlines and business objectives are met. Core Competencies:Customer-Centric Mindset Analytical and Strategic Thinking Strong Verbal and Written Communication Skills Problem-Solving and Innovation Attention to Detail and Data Accuracy Creativity and Agility in Strategy Execution Experience:35 years of experience in CRM management, customer loyalty, or digital marketing roles within consumer-focused organizations. Demonstrated success in designing and managing CRM and/or loyalty programs that improved customer engagement and retention. Experience in campaign management, customer segmentation, and lifecycle marketing. Cross-functional collaboration experience, with the ability to align CRM and loyalty strategies across teams. Knowledge of customer lifecycle frameworks, personalization techniques, and marketing automation tools. Education:Bachelors degree in Business, Marketing, Communications, or a related field. Masters degree (MBA) or a specialization in CRM, Digital Marketing, or Customer Experience Management is an advantage. Certifications in CRM platforms (e.g., Salesforce Administrator/Marketing Cloud), digital marketing, or customer experience are desirable. Roles and Responsibilities: Loyalty Program ManagementOversee the daily operations and continuous optimization of loyalty programs, ensuring alignment with business goals and evolving customer needs. CRM Strategy Development:Assist in designing and implementing CRM strategies to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer satisfaction and driving loyalty. Customer EngagementDevelop personalized, data-driven customer journeys and communications across CRM and loyalty channels to enhance engagement, retention, and brand advocacy. Strategic PlanningProvide strategic recommendations for new loyalty and CRM initiatives based on customer behavior analysis, market trends, and competitor benchmarking. Campaign ManagementPlan, execute, and optimize CRM campaigns including email marketing, SMS, app notifications, and loyalty program communications, ensuring personalization and relevance. Cross-Functional CollaborationWork closely with marketing, sales, data analytics, IT, and customer service teams to ensure the seamless integration and execution of CRM and loyalty strategies. Performance Tracking & ReportingTrack key CRM and loyalty KPIs (e.g., customer retention, engagement rates, conversion rates, ROI) and deliver insights and recommendations to leadership for continuous improvement. Customer Feedback & Continuous ImprovementGather and analyze customer feedback to identify opportunities to improve CRM and loyalty offerings, ensuring they meet customer expectations and enhance the customer experience. Compliance & Data SecurityEnsure all CRM and loyalty activities comply with relevant data protection regulations (e.g., GDPR) and maintain the highest standards of customer data security and privacy. Qualification Any Graduation
Posted 2 weeks ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The CRM Specialist will be responsible for managing CRM systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that CRM tools and processes deliver measurable results aligned with the companys business goals. Experience & Education:Experience:3-5 years of experience in CRM management, customer engagement, or digital marketing roles, preferably within a large enterprise or consumer-focused business. Proven experience working with CRM platforms (Salesforce, or similar) and related tools for campaign management and customer data analysis. Previous experience working within the energy or retail sector is an advantage but not essential. Familiarity with managing cross-functional teams and working in a matrix organization. Education:A bachelors degree in Business, Marketing, Data Analytics, or a related field is required. Additional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. What are we looking for Technical Skills: CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Core Competencies:Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to CRM strategies, tools, and processes based on market research and customer feedback. Qualification Any Graduation
Posted 2 weeks ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The Loyalty Advisor will be responsible for driving the development and execution of customer loyalty programs, focusing on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. This role requires a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage customers, foster brand advocacy, and drive business performance. What are we looking for Technical Skills: Customer Relationship Management (CRM) Systems:Experience with CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies:Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and collaborate effectively across departments. Problem-Solving:Strong problem-solving skills to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in customer communications, reports, and program elements. Innovation & Creativity:Ability to think outside the box, bringing fresh ideasExperience:3-5 years of experience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. Proven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. Experience working with cross-functional teams to execute integrated campaigns and loyalty strategies. Knowledge of the energy sector or other customer-focused industries is a plus but not essential. Education:Bachelors degree in Business, Marketing, Communications, or a related field. A Masters degree in Business Administration (MBA) or Marketing is an advantage. Additional certifications in digital marketing, customer experience, or CRM platforms are desirable. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or modifications based on market research, customer behavior, and competitor analysis. Cross-Functional Collaboration:Work closely with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking & Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Gather customer feedback, identify pain points, and suggest improvements to enhance the customer experience with loyalty offerings. Compliance & Data Security:Ensure all loyalty program activities comply with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Qualification Any Graduation
Posted 2 weeks ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives. Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps, campaign calendars, and customer engagement initiativesEnsure compliance with local privacy laws, spam regulations, and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals Develop and allocate offers, ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns, including email, SMS, push notifications, and loyalty programs Oversee approval processes with legal, compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies, ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools (e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent&Asset Management:Source and provide creative assets,copy points, and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration&Stakeholder Engagement:Work with internal stakeholders (e.g.,marketing,digital,compliance) to ensure seamless campaign execution Coordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems (e.g.,Synops,Comarch,CLIENTMe) and oversee activationConduct live proof testing of links, content, and interactive campaign elements (e.g.,countdown timers, forms)Validate final production builds in relevant systems (e.g.,Comarch for AU,Radium for NZ) before launchTrack and analyze campaign performance, reporting on key metrics (e.g., engagement,retention,ROI)Issue Management&Crisis Response:Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT, privacy, legal, and external partners to address campaign or system issuesImplement corrective actions, including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity, including briefing and testing business rulesOversee NZ loyalty programs,including EDR offer loading,approvals,and data reporting coordination.Support new partner onbo Qualification Any Graduation
Posted 2 weeks ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Junior Campaign Engineer What are we looking for Candidate should be a graduateMinimum 3 years experience in Email/Campaign Management required. Strong analytical knowledge in the marketing space. Impeccable time management Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Strong verbal and written communication skillsExcellent customer service skills and experience in customer facing role. Able to work in a highly dynamic environment and able to multi-task. Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Minimum 2 years working experience in SFMCKnowledge of SQL and JS desirable Roles and Responsibilities: Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OCManage end-to-end Multi Channel campaign process for Pharma industryIndividual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool Qualification Any Graduation
Posted 2 weeks ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The SFMC Senior Analyst will support campaign delivery by managing segmentation, automation, and platform execution activities. You will play a key role in translating campaign logic into technical setups and ensuring quality and timeliness of marketing outputs.Key Responsibilities:Implement and monitor campaigns in SFMC using Journey Builder and Automation Studio.Write and optimize SQL queries and AMPscript for personalization and targeting.Work with business analysts and creative teams to ensure proper setup and testing.Conduct QA and troubleshoot issues in data or execution.Support documentation and reporting of campaign performance.3+ years of experience in campaign execution with 2+ years in SFMC.Solid experience with Data Extensions, AMPscript, and SQL.Ability to work independently with minimal supervision.Detail-oriented with a strong sense of ownership.Salesforce certification is a plus.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for Campaign ManagementMicrosoft SQL ServerMySQLSalesforce Marketing Cloud Journey BuilderAdaptable and flexibleProblem-solving skillsAbility to work well in a teamAbility to handle disputesAbility to manage multiple stakeholders Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 2 weeks ago
2.0 - 4.0 years
0 Lacs
Mumbai Suburban
Work from Office
Qualification: Qualified CA with minimum 2 years exp. Responsibilities: * Collaborate with team on portfolio strategies * Prepare equity research reports with financial modeling & valuations * Analyze companies using fundamental analysis techniques
Posted 2 weeks ago
9.0 - 12.0 years
4 - 8 Lacs
Bengaluru
Work from Office
Knowledge of the Sector of Expertise: Strong understanding about industry structure/classification; key trends of global markets; value chain; supply chain and manufacturing; key players and ecosystem; customer segments, key drivers for the customer adoption; critical metrics for evaluating company performance; competitive landscape; cost drivers; company business models and functions (back office functions and processes, technologies). The candidate must be comfortable to present viewpoints comfortably in client presentation or industry events with peers and executives. The positions primary research focus will be any of the above-mentioned related sectors. Innovation and ThoughtPaper Creation: Brainstorming with the Capgemini SMEs (tech/sector/solution) about the key industry trends and come up with key topics on sector/technology, which can be turned into ThoughtPaper, research papers, which should help to create Capgeminis Industry leadership among the customer segments Research skills: Be able to take an issue and turn it into a researchable question, create an hypothesis; able to scope the research effort and plan it accurately; able to use research techniques, such as primary research methodologies and secondary database searching, company analysis, market analysis, strategic analysis frameworks, interview-based research and financial analysis. Candidate must have a sound knowledge of industry sources and be able to critique them. Presentation and Analytica Ability: We are looking for researchers who can draw out the implications of the research they do and tell a compelling, business-focused story about the data that is relevant to Capgeminis business and clients; very comfortable with PPT presentation, advanced XLS skills, and MS word skills People/ leadership Skills: As a sector manager for our Strategic Research CoE, one needs excellent leadership and people management skills, including the ability to develop and motivate researchers in a team that is truly global and virtual workplace. Passion for quality and efficiency and a strong "can-do" attitude Relationship and credibility: to be successful in this role, you need to be able to build a strong working relationship with senior executives, advisory teams, industry leaders in Capgemini and hold your own with them in discussions about the industry. Candidate will be confident, outgoing, able to talk knowledgeably about his/her area of SME subject in the industry forums, client presentations, etc. You also need to be able to build relationships within research team and work with others in person and remotely on projects. Primary Skills 10+ years business/strategy research experience, preferably in a consulting environment, third party research organization for above sector/industry or demonstrated equivalent skill Understanding of business and economics issues at large Sector/Industry knowledge about one/more of the industries (from listed above) Secondary & primary research (Industry & company analysis-financial, strategy; competition intelligence) Thought Paper and Whitepaper writing; Sector/Industry Knowledge.
Posted 3 weeks ago
2.0 - 6.0 years
6 - 16 Lacs
Gurugram
Hybrid
Job Purpose Acuity is currently looking for dedicated and motivated individuals who have strong leadership, organizational and teamwork skills for its Investment Banking team based in Gurgaon. Roles & Responsibilities Supporting our client in Metal & Mining sector, FIG, Industrials sector Preparing financial analysis including trading/ transaction comparable, operational/ financial benchmarking, valuation analysis, etc. Preparing pitch books, industry research, deals & peers screening, company profiles and company focused discussion documents related to various industries. Meeting project timelines and quality of deliverables in a manner to ensure high client satisfaction” Conducting quality control check of the outgoing reports / packs Engaging client independently on calls and e-mails Other responsibilities include: Scoping the new projects, structuring deliverables/new research products Producing high quality informative and visually appealing presentations and deck Demonstrating strength and experience in client / requester relationship building and management, information / knowledge needs assessment Key Competencies MBA/ CFA/ CA 2-6 years of experience in the Investment banking space Experience of working Investment banking projects, including: Detailed financial analysis with knowledge / experience of working on financial statements Target identification, Trading and Transaction comps Benchmarking, Ratio analysis Pitch book / IM support and company profiles Macro-economic and industry overviews with experience working across various industries Bespoke qualitative research Should be able to work independently, with minimal guidance and support Prior experience in handling clients directly through calls / mails Excellent written and spoken communication skills Should be well versed with MS Office suite specially Microsoft Excel, Word, and Power Point Working knowledge of database such as Bloomberg, CapitalIQ, FactSet, Thomson, etc. Interested can mail the resume on Payal.kapoor@acuitykp.com
Posted 3 weeks ago
4.0 - 8.0 years
12 - 16 Lacs
Bengaluru
Work from Office
Role & responsibilities Excellent communication and presentation skills, ability to engage stakeholders in meaning discussion on the industry outlook and current themes. Ability to identify new themes in the sub sectors and work on comprehensive thematic research. Strong financial and analytical skills to assess the economic performance/analysis of companies and industries for clients. Should work independently and have the management/leadership skills to run the research on a day-to-day basis. Managing the project timelines and quality of deliverables ensuring "high client satisfaction" Conducting analysis and performing quality control check of the outgoing reports/packs Should be able to impart training to junior members in the team. Experience in analyzing industry trends and evaluating business dynamics. Generating ideas and creating presentations as part of pitch books. Advanced Excel and PowerPoint skills (Excel VBA knowledge is an added advantage). Good written and verbal communication skills. Expert knowledge on financial databases (Bloomberg, Capital IQ, Thomson Reuters, Pitchbook, Merger Market) Valuation of companies by building comprehensive financial models using DCF, LBO, M&A and relative valuation techniques Preferred candidate profile MBA/ CFA/ CA with 4-6 years of experience in the Investment banking space Experience of working Investment banking projects, including: Financial Benchmarking,Trading & Transaction Comps, Modelling Sanity, Pitch book / IM support and company profiles Macro-economic and industry overviews with experience working across various industries Detailed financial analysis & Bespoke qualitative research Prior experience in handling clients directly through calls / mails. Excellent written and spoken communication skills. Should be well versed with MS Office suite specially Microsoft Excel, Word, and Power Point Working knowledge of database such as Bloomberg, CapitalIQ, Factset, Thomson, etc
Posted 3 weeks ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Oversee multiple eDetail projects of marketing material development for various markets Lead daily communications very effectively with markets and their corresponding agencies Track multiple eDetail projects concurrently & ensure all projects are on schedule Proactively highlight risks/issues to client, Production Director, especially risks associated w.r.t any project missing a deadline Maintain a detailed view of projects & publish daily, weekly & monthly dashboards of all projects handled Prioritize projects and clearly understand the context of various individual tasks Assist Production Director with delivering key projects/initiatives on timely basis Partner with local agencies and ensure timely delivery of project Participate/Facilitate status meetings with relevant stakeholders Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Identify training needs based on process changes & update all documentation in a timely manner. Manage project status reporting. Maintain and publish issue logs with documented effort to indicate timely closure/mitigation of issues/risks. Create and maintain process diagrams. OE documentation. What are we looking for? Program Project Management Agile Project Management Adobe Experience Manager (AEM) Sites Cascading Style Sheets (CSS) Hyper Text Markup Language (HTML) Ability to perform under pressure Problem-solving skills Detail orientation Adaptable and flexible Agility for quick learning Continuously be focused on delivering results Excellent written & Oral communication skills Good to have Skills Certifications Adobe CC / Graphic Designing Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shiftsnan
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
4 - 8 Lacs
Bengaluru
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Senior Analyst Qualifications: Any Graduation Years of Experience: 5-8 Years Language - Ability: English - Proficient What would you do? Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client's business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We're looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership. The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for? Adobe Marketo Engage Adaptable and flexible Ability to perform under pressure Problem-solving skills Detail orientation Ability to establish strong client relationship Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Loyalty Advisor will be responsible for driving the development and delivery of Client's loyalty programs, focused on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. The role will require a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage Client customers, foster brand advocacy, and drive business performance. Role requires Digital Marketing Ads & Promotion creation/designExperience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. oProven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. oExperience in working with cross-functional teams to execute integrated campaigns and loyalty strategies. oKnowledge of the energy sector and Client's customer base would be a plus. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. oAdditional certifications in digital marketing, customer experience, or CRM platforms would be a plus. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of Client's loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or changes to existing offerings based on market research, customer behavior, and competitor analysis. Cross-functional Collaboration:Collaborate with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking and Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Actively seek customer feedback, identify pain points, and suggest improvements to enhance the customer experience with Client's loyalty offerings. Compliance and Data Security:Ensure all loyalty program activities are compliant with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Skills and Competencies:Technical Skills: Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills:Excellent verbal and written communication skills, with the ability to influence stakeholders and communicate effectively across departments. Problem-Solving:Strong problem-solving skills, with the ability to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in all customer communications, reports, and program elements. Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/design oA bachelor's degree in Business, Marketing, Data Analytics, or a related field is required.oAdditional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Stakeholder Management:Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership. Resource Coordination:Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity. Problem-Solving:Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. Team Leadership:Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership Roles and Responsibilities: Project Planning and Requirement Gathering: Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives,deliverables,and timelines.Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication: Act as the primary point of contact for all project-related communications.Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.Resource Management: Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation: Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.Post Implementation Review: Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads.Marketing Automation Platform Knowledge: Familiarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools(e.g.,Adobe Campaign,SFMC Email Studio,Journey Builder).Budget and Cost Control: Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management: Monitor project timelines,identify potential delays,and implement corrective actions to keep the project on track for timely delivery. Change Management: Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.Reporting and Documentation: Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items,and project-related decisions. Issue Resolution: Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation Years of Experience: 5 to 8 years What would you do? ?Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC?Manage end-to-end Multi Channel campaign process for Pharma industry?Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met ?Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolRole requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills?Bachelor's degree (preferably Science)?Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. ?Strong analytical knowledge in the marketing space. Impeccable time management and communication skills?Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Salesforce Marketing Cloud Customer Data Platform Structured Query Language (SQL) React.js Campaign Management?Candidate should be a graduate?Minimum 1year experience in Email/Campaign Management required. Strong verbal and written communication skills?Strong listening skills?Excellent customer service skills and experience in customer facing role. ?Able to work in a highly dynamic environment and able to multi-task. ?Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of AEM - Desirable? Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don't have Adobe – high proficiency?Knowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts 0
Posted 1 month ago
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