Campaign Analyst

Role Overview: As an Analyst at our company, you will be responsible for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation, and data interrogation. Your primary focus will be on building, maintaining, and evolving our flagship product, Canvas, to support the orchestration and sending of messages for clients worldwide. You will work with sophisticated real-time and batch processing of massive amounts of data, providing analytics, automated decision-making, and an industry-leading customer engagement tool. Key Responsibilities: - Work as part of large Information Technology (IT) teams, partnering with clients/business groups to support complex Marketing campaign data environment. - Build solutions for organizations" marketing campaigns with proper analysis, designing, development, and administration. - Work on Braze marketing platform or related platforms such as Adobe Campaign, Marketo, MailChimp, SFMC. - Develop HTML email/SMS/mobile push code that adheres to industry best practices and brand guidelines. - Perform quality checks, scripting for dynamic content, personalization, and segmentation. - Manage HTML content and related assets within clients" email/SMS/mobile push platforms. - Display critical thinking and solution-oriented skill sets to address technical requirements and solve technical problems. - Maintain basic knowledge of data as it relates to HTML code and personalization variables. - Adhere to standard operating procedures and client checklists. - Collaborate with internal teams to handle escalations, questions, and problems that arise. - Troubleshoot various technical/functional issues related to Braze or related platforms. - Create, apply, and assist the team with marketing automation best practices and guidelines. - Bring an innovation mindset to enhance overall design and performance. - Collaborate effectively with the internal team to understand and improve the process. - Manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment. - Act as a mentor for Junior Developers and offshore teams. - Demonstrate excellent communication skills and knowledge of Agile methodology. Qualification Required: Must Have Skills: - Excellent Communication skills Good to have Skills: - Skills of presentation - Front end development - Understanding of UI/UX and template designs - Knowledge of Major ESPs, email marketing, Litmus, anti-spam technologies - Good understanding of Digital/Email marketing - Certification is a bonus Location: New Delhi Brand: Merkle Time Type: Full time Contract Type: Permanent,