Campaign Analyst

Role & responsibilities

Works with senior management within Aftersales Marketing and key Aftersales Parts Business stake holders in identifying and prioritizing actionable, impactful insights across Aftersales campaigns, driving informed decision-making. • Works with business stakeholders and functional domain experts to map reporting requirements into dashboards and BI tools. • Visualizes data and analytical insights for easy consumption for Aftersales Marketing using reports, dashboards, and scorecards. Uses storytelling to explain business insights and recommendations to stakeholders. • Adheres to enterprise visualization standards and best practices. Optimizes performance of the queries involving on the fly calculations • Build wireframes and mock-ups of dashboards and reports as needed to deliver effective data visualizations. • Defines the integration points with other systems and communication of the effects of possible system changes in cooperation with other teams. • Explores large datasets to determine their characteristics and select appropriate visualizations. • Works with cloud technologies to develop and deploy efficient data ingestion pipelines integrating multiple data sources. • Acts as a change agent to drive data driven decision making within the Aftersales Marketing organization. • Possess extensive knowledge and technical know-how on data visualization and data engineering technologies / processes to build robust and reliable data visualizations and analytics solutions. • Stays up to date on leading data science and visualization practices, trends, design, learning and development cycles.

Preferred candidate profile

• A deep understanding of marketing principles and a familiarity with digital marketing key performance indicators and metrics. • Effective communication skills in presenting campaign insights and recommendations to all levels of the organization. • 8+ years of previous experience as a Campaign Analyst, including experience of digital analytics across social media, email marketing, UTM tracking Google Analytics and Tag Manager, along with A/B & multi-variate testing. • 4+ years of Experience with Data Visualization Tools (Tableau, QlikView, Power BI)