Campaign Analyst

A Campaign Analytics Data Scientist blends marketing insight with data science to optimize campaign performance. They analyze large datasets from marketing channels to uncover trends, measure effectiveness, and guide strategic decisions.

Key Responsibilities:

• Analyze campaign data to identify performance trends and customer behavior
• Develop predictive models to forecast campaign outcomes and ROI
• Conduct A/B testing and multivariate experiments to refine targeting and messaging
• Collaborate with marketing teams to define KPIs and reporting frameworks
• Create dashboards and visualizations to communicate insights to stakeholders
• Use machine learning techniques to segment audiences and personalize outreach
• Monitor real-time campaign metrics and recommend optimizations

Required Skills:

• Proficiency in

  Python, SQL

  , and data visualization tools like

  Tableau or Power BI

• Strong grasp of

  statistical modeling

  ,

  machine learning

  , and

  data mining

• Experience with marketing platforms, marketing analytics
• Ability to translate complex data into actionable insights
• Familiarity with campaign tracking tools and attribution models

Experience:

Minimum 5 yrs into the Campaign Analytics, Sql, Data Scientist.

Must be into Analytical Background.