Campaign Analyst

Credgenics

1 years

0 Lacs

Thane Maharashtra India

Posted:1 month ago| Platform:

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Skills Required

planning reporting marketing engagement data communication design extract analyze metrics testing messaging timing targeting content automation personalization excel management compliance

Work Mode

On-site

Job Type

Full Time

Job Description

Campaign Analyst

Key Responsibilities:

Collaborate with campaign managers to design, execute, and monitor customer campaigns.
Extract, segment, and analyze customer data to identify target audiences and optimize campaign performance.
Track key metrics (open rates, click-through, conversions, ROI) and deliver actionable insights.
Conduct A/B testing and help fine-tune messaging, timing, and targeting strategies.
Build and maintain dashboards and campaign performance reports.
Ensure campaigns comply with Client Goverance Framework and data privacy standards
Coordinate and prepare content, and ensure alignment on channels.
Identify opportunities for automation, personalization, and customer journey optimization.

Required Skills & Qualifications:

Bachelor’s degree.
1 year of experience in Collection, campaign analytics.
Proficiency in Excel and deep understanding of all formulas.
Strong analytical and problem-solving skills.
Excellent communication and stakeholder management skills.
Ability to work with cross-functional teams and manage multiple campaigns simultaneously.

Preferred:

Experience in BFSI, fintech, or telecom sector.
Familiarity with Predue/Postdue/NPA strategies.
Knowledge of regulatory and compliance frameworks for customer communications.

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