Business Development Specialist

About The Role

Business Development Specialist

Key Responsibilities

• Identify, qualify, and convert new business opportunities for PR and strategic communication services
• Actively generate leads through outreach, networking, events, references, and digital prospecting
• Conduct market research to analyse industry trends and prospective sectors
• Pitch agency capabilities and customized service offerings to decision-makers (Founders/CXOs/Marketing/PR Heads)
• Create business proposals, PR retainers, and pricing plans aligned with client requirements
• Maintain a strong and sustained sales pipeline through CRM or internal tracking tools
• Collaborate with the PR delivery team for smooth onboarding and scope alignment
• Coordinate and participate in client meetings, presentations, and negotiations
• Track and report weekly performance metrics outreach, meetings, proposals, conversions & revenue
  

Key Skills & Competencies

• Strong communication and presentation skills (verbal + written)
• Understanding of PR, brand communications and media ecosystem
• Confident in client-facing conversations and solution selling
• Strong negotiation, closing capability & objection handling
• Ability to build long-term relationships and repeat business
• Target-oriented with a competitive “growth mindset”
• High sense of ownership, urgency, and accountability
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related fields
• 2–5 years of experience in BD / sales (preferably in PR / digital marketing / media / creative agencies)
• Experience in working with startup or VC ecosystem clients is a plus
  

Performance KPIs

• Monthly qualified leads generated
• Number of pitches/meetings conducted
• Conversion rate (proposal → closure)
• Monthly/quarterly revenue targets achieved
• Client retention & repeat business generated