Business Development and Sales

About Spark Plug Digital
Spark Plug Digital is a creative and digital agency that builds brands through powerful storytelling. We are a collective of strategists, filmmakers, designers, and marketers driven by one belief, that creativity backed by emotion and strategy can move people and brands alike.

We partner with businesses to craft meaningful stories through brand strategy, video production, and digital marketing, helping them connect with audiences in ways that are authentic, emotional, and unforgettable.

Beyond client work, Spark Plug Digital is also a content powerhouse. We’ve built original IPs like “Do You Mind” and “The Bhargavi Show: Unfiltered”, two bold, conversation-driven video formats that explore social narratives, human emotion, and truth with depth and honesty.

Extending our creative footprint further, we’ve launched Spark Audio, our independent music and podcast label, created to amplify new voices, experiment with sound, and produce original audio experiences that inspire and entertain.

At our core, Spark Plug Digital is more than an agency, we are a new-age media house that blends strategy, storytelling, and performance to build brands, shape culture, and create lasting impact.

I. Core Sales & Business Development Skills

1. Sales & Closing

• Skills: Full-cycle sales management, pipeline forecasting, deal negotiation and closing, lead qualification (BANT/MEDDIC), and strategic prospecting.
• Why It Matters: The candidate should be able to close high-value contracts for video and advertising services and accurately predict revenue.

2. Strategic Planning

• Skills: Growth strategy development, market analysis, competitor analysis, and revenue stream identification.
• Why It Matters: They must identify which markets (e.g., B2B SaaS, CPG, Healthcare) and which services (e.g., animated explainers, TV commercials) offer the highest ROI.

3. Relationship Management

• Skills: Executive-level relationship building, key account management, client retention strategy, and industry networking.
• Why It Matters: Success depends on turning new contacts into long-term, high-value clients and partners.

4. Proposal & Pitching

• Skills: Presentation skills, RFI/RFP response management, proposal writing and structuring, and storytelling.
• Why It Matters: The candidate must articulate the agency’s value and translate creative ideas into clear business benefits that drive client sales.

5. Commercial Acumen

• Skills: Budgeting and forecasting, contract negotiation (terms & conditions), and financial modeling (retainer vs. project pricing).
• Why It Matters: They must protect profit margins while still securing competitive deals.

II. Creative & Industry-Specific Skills

1. Video Production Knowledge

• Skills: Understanding of the video production workflow (pre-production, shoot, post-production), creative terminology (concepting, storyboarding, editing), and technical capabilities or limitations.
• Why It Matters: The candidate must be able to speak confidently with prospects about complex creative projects and understand what the internal team can deliver.

2. Advertising & Marketing Strategy

• Skills: Deep understanding of performance marketing, how video drives ROI and conversions, knowledge of digital ad platforms (YouTube, Meta, TikTok), and brand strategy.
• Why It Matters: They should sell solutions, not just videos, by linking creative output to the client’s marketing funnel and KPIs.

3. Creative Briefing

• Skills: Ability to extract clear business objectives from clients and translate them into actionable, insightful creative briefs for the internal team.
• Why It Matters: Ensures no misalignment between client needs and the creative concepts produced.

III. Leadership & Management Skills

1. Leadership & Coaching

• Skills: Team mentorship, sales team motivation, and cross-departmental collaboration (especially between Sales and Creative/Production teams).
• Why It Matters: The person may lead or mentor a small sales or account team and must align departments for smooth client onboarding.

2. Analytical & Data-Driven Approach

• Skills: CRM proficiency (Salesforce, HubSpot), sales metrics analysis, and data-driven decision-making.
• Why It Matters: They must use data to refine sales strategies, prioritize leads, and provide accurate performance reports to leadership.

3. Communication

• Skills: Exceptional written and verbal communication, active listening, and emotional intelligence.
• Why It Matters: These form the foundation for successful client relationships and effective internal coordination.

Job Type: Full-time

Pay: From ₹45,000.00 per month

Work Location: In person