LinkedIn Expert

About Spark Plug Digital
Spark Plug Digital is a creative and digital agency that builds brands through storytelling, video production, and strategic marketing.

We partner with businesses across lifestyle, entertainment, luxury, and corporate sectors to create content that drives visibility, emotion, and engagement. Beyond brand work, Spark Plug Digital also produces original content such as Do You Mind, The Bhargavi Show: Unfiltered, and our in-house audio label Spark Audio, which amplify our presence as a new-age media house.

We are now looking for a freelance LinkedIn Expert with strong experience in personal branding, company page growth, and B2B content strategy. The ideal candidate has over 4 years of hands-on experience managing and scaling professional profiles and brand pages on LinkedIn.

Role Overview
The LinkedIn Expert will manage and grow the LinkedIn presence of Spark Plug Digital and select client brands. This includes strategy, content creation guidance, optimization, analytics, and audience engagement.

You’ll work closely with our marketing and content teams to build authority, visibility, and lead generation opportunities through consistent, insight-led storytelling on LinkedIn.

Key Responsibilities
1. LinkedIn Strategy and Growth

• Develop and execute platform-specific strategies to increase brand visibility and engagement.
• Optimize company pages and personal profiles for better reach, search performance, and credibility.
• Create growth roadmaps for clients’ B2B communication goals and lead generation.

2. Content and Campaign Management

• Collaborate with writers and designers to plan and publish thought-led posts, carousels, and articles.
• Ensure every post aligns with the brand’s tone, purpose, and audience insight.
• Guide the team on trending content formats such as polls, documents, and storytelling posts.

3. Analytics and Reporting

• Track performance metrics including impressions, engagement, follower growth, and post analytics.
• Identify what type of content drives reach and conversions, and suggest actionable improvements.
• Prepare monthly performance reports and share insights with internal and client teams.

4. LinkedIn Advertising and Outreach

• Manage or coordinate LinkedIn Ads campaigns for select clients.
• Use Sales Navigator or equivalent tools to identify decision-makers and expand relevant networks.
• Build community engagement through meaningful commenting, reposting, and interaction.

5. Optimization and Research

• Stay updated on LinkedIn’s latest features, algorithm shifts, and best practices.
• Research global benchmarks and top-performing accounts for inspiration and strategic adaptation.

Tools Required
Platform and Analytics
LinkedIn Analytics, LinkedIn Creator Mode, LinkedIn Ads Manager, Sales Navigator

Content and Scheduling
Buffer, Hootsuite, Later, or Notion Calendar for post scheduling and collaboration

Design and Visual Tools
Canva, Adobe Express, or Figma for carousel and banner layout coordination

Analytics and Reporting
Google Sheets or Data Studio for performance dashboardsShield App (optional) for advanced LinkedIn analytics

Collaboration and Communication
Google Workspace, Notion, Slack, or Trello for coordination with the Spark Plug team

What We Are Looking For

• Minimum 4 years of experience in LinkedIn content strategy, management, or consulting.
• Proven ability to grow personal and company profiles organically.
• Strong understanding of LinkedIn algorithms, content formats, and engagement behavior.
• Excellent written communication and a sharp eye for professional tone and storytelling.
• Ability to balance creative thinking with measurable business outcomes.
• Familiarity with B2B and professional branding strategies.
• Experience handling multiple client pages or agency-level projects.

Good to Have

• Experience in LinkedIn Ads and lead generation campaigns.
• Understanding of personal branding and executive positioning.
• Knowledge of industry benchmarks and competitor analysis tools.
• Background in content marketing, growth strategy, or digital PR.

Why Work with Spark Plug Digital

• Work with an award-winning creative team that values storytelling and strategy.
• Collaborate on personal branding, campaigns, and digital media projects across industries.
• Flexible freelance structure with long-term collaboration potential.
• Exposure to creative campaigns across video, digital, and audio platforms.

Job Type: Freelance
Contract length: 12 months

Pay: From ₹35,000.00 per month

Work Location: In person