Social Media Manager

About Spark Plug Digital
Spark Plug Digital is a creative and digital agency that builds brands through powerful storytelling. We are a collective of strategists, filmmakers, designers, and marketers driven by one belief, that creativity backed by emotion and strategy can move people and brands alike.

We partner with businesses to craft meaningful stories through brand strategy, video production, and digital marketing, helping them connect with audiences in ways that are authentic, emotional, and unforgettable.

Beyond client work, Spark Plug Digital is also a content powerhouse. We’ve built original IPs like “Do You Mind” and “The Bhargavi Show: Unfiltered”, two bold, conversation-driven video formats that explore social narratives, human emotion, and truth with depth and honesty.

Extending our creative footprint further, we’ve launched Spark Audio, our independent music and podcast label, created to amplify new voices, experiment with sound, and produce original audio experiences that inspire and entertain.

At our core, Spark Plug Digital is more than an agency, we are a new-age media house that blends strategy, storytelling, and performance to build brands, shape culture, and create lasting impact.

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Key Responsibilities:
Social Media Strategy and Planning

• Develop brand-specific social media strategies aligned with client objectives and marketing goals.
• Understand algorithms of Instagram, Facebook, LinkedIn, YouTube, X, Pinterest and other platforms to craft content plans that maximize reach and engagement.
• Build monthly and quarterly content calendars that include videos, campaigns, influencer collaborations, and topical opportunities.
• Work closely with the Brand Strategy and Creative teams to ensure alignment with the brand’s voice and positioning.

Content Ideation and Direction

• Conceptualize engaging content ideas, campaign hooks, and storytelling directions for each platform.
• Collaborate with designers, writers, and video editors to ensure creative content aligns with digital objectives.
• Optimize videos, reels, carousels, and posts for platform-specific performance.
• Identify moment marketing trends and opportunities for brands to join relevant conversations.

Execution and Publishing

• Oversee day-to-day posting, scheduling, and community engagement.
• Ensure brand tone and aesthetics remain consistent across all platforms.
• Implement best practices for hashtags, timing, tagging, and creative formats.
• Engage with audience comments, messages, and mentions to build brand loyalty.

Analytics and Reporting

• Track and analyze key metrics such as reach, engagement, follower growth, click-through rate, conversions, and retention.
• Prepare monthly reports with insights and actionable recommendations for clients.
• Use data to refine strategy and optimize campaigns for better results.
• Stay updated on platform changes and new tools to keep brands ahead of the curve.

Collaboration and Client Coordination

• Serve as the primary point of contact for client social media deliverables.
• Present strategy decks, content calendars, and performance reports during client meetings.
• Coordinate with the Video Production team to repurpose long-format content into engaging digital assets.
• Work closely with the Performance Marketing team to align paid and organic strategies.

Influencer and Campaign Management

• Identify and collaborate with influencers relevant to each brand’s audience and tone.
• Manage influencer deliverables, communication, and content approvals.
• Measure campaign ROI and performance effectiveness.

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Technical Skills & Tools

Social Media Management
Meta Business Suite, Creator Studio, Hootsuite

Analytics & Reporting
Instagram Insights, YouTube Studio, LinkedIn Analytics, Google Analytics, Excel/Google Sheets

Content Planning & Collaboration
Trello, Google Workspace (Docs, Sheets, Slides)

Performance Marketing & Campaign Tracking
Meta Ads Manager, Google Ads Dashboard, UTM Builders

Design & Creative Collaboration
Canva, Figma (Preferable)

Trend & Research Tools
Pinterest, Reels Trends, TikTok Creative Center, ChatGPT (for content ideation)

Influencer & Social Listening
Instagram Creator Marketplace, Brandwatch, or equivalent tools

Bonus (Good to Have)
Spotify for Podcasters

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What We’re Looking For

• Minimum 6 years of experience managing social media for brands or agencies.
• Strong understanding of Instagram, Facebook, YouTube, and LinkedIn algorithms and how to leverage them for growth.
• Proven experience in building content strategies that drive engagement and conversions.
• Exceptional communication, coordination, and client-handling skills.
• Ability to interpret data and translate it into creative, actionable insights.
• Hands-on experience with tools such as Meta Business Suite, Creator Studio, or Hootsuite.
• A mix of creative thinking and analytical clarity to know what works and why.

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Preferred Qualifications

• Previous experience in a creative or advertising agency.
• Understanding of video-first storytelling such as reels, shorts, and behind-the-scenes content.
• Ability to manage multiple brands with distinct voices and styles.
• Strong presentation skills and a strategic approach to client communication.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Work Location: In person