Social Media Manager

Clazzo Innovations is a dynamic and results-oriented digital marketing company based in Kochi, Kerala. We are passionate about helping businesses thrive in the digital landscape through innovative and effective marketing strategies. We offer a range of services, including social media marketing, search engine optimization, content creation, and more. We are looking for a creative and driven Social Media Manager to join our team and play a key role in managing our social media presence and delivering exceptional results for our diverse client portfolio.

Job Summary:

Clazzo Innovations is seeking a highly organized, creative, and results-driven Social Media Manager to oversee and execute social media strategies for both our company and our clients. The ideal candidate will be a social media expert with a deep understanding of various platforms, audience engagement, content creation, and performance analysis. You will be responsible for developing and implementing engaging social media campaigns that build brand awareness, drive traffic, generate leads, and foster strong online communities. This role requires a strategic thinker with excellent communication, project management, and analytical skills.

Responsibilities:

• Strategy Development & Implementation:
• Develop comprehensive social media strategies aligned with Clazzo Innovations' and individual clients' marketing goals and objectives.
• Conduct thorough audience research and competitive analysis to identify target demographics and industry best practices.
• Define key performance indicators (KPIs) and establish measurable goals for social media campaigns.
• Create detailed social media calendars and content plans, ensuring timely and consistent posting across all relevant platforms.
• Content Creation & Curation:
• Conceptualize and create engaging and high-quality content, including text posts, images, videos, stories, and live sessions, tailored to different platforms and audiences.
• Collaborate with graphic designers, copywriters, and other team members to ensure content aligns with brand guidelines and messaging.
• Curate relevant and valuable content from external sources to share with the audience.
• Community Management & Engagement:
• Actively monitor social media channels for mentions, comments, and messages, responding promptly and professionally.
• Foster a positive and engaging online community around Clazzo Innovations and our clients' brands.
• Implement strategies to increase follower growth, engagement rates, and overall community participation.
• Manage online reputation and address any customer service inquiries or concerns effectively.
• Platform Management:
• Manage and optimize social media profiles across various platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging platforms.
• Stay up-to-date with the latest social media trends, algorithm changes, and platform features.
• Ensure brand consistency in tone, voice, and visual identity across all social media channels.
• Performance Monitoring & Reporting:
• Track, analyze, and report on social media performance using relevant analytics tools.
• Identify key trends, insights, and areas for improvement based on data analysis.
• Prepare regular performance reports for internal stakeholders and clients, highlighting successes and providing actionable recommendations.
• Utilize data to optimize campaigns and improve future social media strategies.
• Client Communication & Management:
• Serve as the primary point of contact for clients regarding their social media accounts.
• Communicate effectively with clients to understand their goals, provide updates on campaign progress, and present performance reports.
• Build strong and collaborative relationships with clients.
• Team Collaboration:
• Collaborate effectively with other members of the Clazzo Innovations team, including marketing strategists, SEO specialists, and content creators.
• Contribute to the development of integrated digital marketing campaigns.
• Share knowledge and best practices within the team.

Qualifications:

• Any Bachelor's degree
• Proven experience managing social media accounts for businesses, preferably within a digital marketing agency setting.
• Deep understanding of various social media platforms, their algorithms, and best practices.
• Excellent written and verbal communication skills, with a strong ability to create engaging and persuasive content.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Creative thinking and problem-solving abilities.
• Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Ability to work independently and as part of a team.
• Familiarity with graphic design principles and basic image/video editing skills is a plus.
• Knowledge of the latest digital marketing trends and technologies.

Job Type: Full-time

Pay: ₹5,000.00 - ₹15,000.00 per month

Work Location: In person