Business Analyst

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About Oyela

Oyela is a fast-growing D2C fashion brand redefining India’s fast fashion landscape. We’re

redesigning the fashion supply chain using technology and proprietary fabrics to deliver high-quality,

trend-driven apparel at accessible prices. In just 12 months, we’ve scaled to a ~$4M ARR and are

now expanding our data and business strategy functions to fuel the next phase of growth.

We’re looking for a Business Analyst who will act as the bridge between our business, product, and

operations teams. Your mission is to turn data and insights into actionable strategies — optimizing

processes, improving decision-making, and driving growth across Oyela’s product, supply chain, and

customer experience.

Key Responsibilities:

• Collaborate with business, marketing, and operations teams to understand challenges and

translate them into analytical and process improvement initiatives.

• Create P&L weekly basis to track improvement parameter
• Reporting to external investor, founders on weekly basis for major business metrics
• Analyze business performance (sales, inventory, marketing ROI, customer retention,

manufacturing ROI ) and identify growth opportunities.

• Partner with tech/product teams to define requirements for dashboards, automation tools,

or internal systems to fasten internal process

• Create and maintain KPI frameworks and business reports (conversion rates, order

fulfillment, repeat purchase trends etc).

• Evaluate and streamline internal workflows — from design to production, inventory

management to order dispatch, delivery to return flow etc

• Support strategic projects such as pricing optimization, demand forecasting, and new

category launches.

• Present actionable insights and recommendations to senior management in a clear, data-

backed manner.

Skills and Qualification:

• Bachelor’s degree in Business, Engineering or a related field.
• 2–4 years of experience in Business Analysis, preferably in a D2C, eCommerce, or apparel

environment.

• Strong analytical skills and proficiency with Excel/Google Sheets and Python pandas/SQL

(basic querying).

• Experience with Power BI / Tableau / Google Data Studio is a plus.
• Understanding of eCommerce metrics: CAC, LTV, AOV, conversion rates, inventory turnover,

working capital etc.

• Excellent communication skills and ability to work cross-functionally.
• A bias for action — ability to identify gaps and proactively drive change.

Why join Oyela:

• Be part of a fast-scaling D2C brand redefining the future of fashion in India.
• Work directly with the Founder on high-impact projects.
• Opportunity to grow into a strategy or product role as the company scales.
• Dynamic, ownership-driven culture with a steep learning curve.