Job title: Head of Customer Service - D2C Fast Fashion (chat based process) Location: Gurugram Industry: E-commerce / Fast Fashion Apparel About us: We are a fast-growing D2C e-commerce brand in the Fast fashion Apparel space, committed to delivering high-quality products and an exceptional customer experience. Our website is hosted via Shopify and we use WhatsApp channel for Customer assistant. As we continue to scale, we're looking for a proactive and experienced leader to head our chat-based customer service operations. Key Responsibilities: Lead the Support Team: Supervise and guide the day-to-day operations of the customer support team and ensure proper responses to customer queries while managing response time Chat and CRM Tools: Have experience with platforms like Freshchat, Zendesk, Intercom, or Gorgias to manage workflows for WhatsApp chat, maintain records, and provide insight to improve Chat bot response and effectiveness Handle Escalated Queries and ensure quick redressal of complex issues. RR and Exchange Request : Handle and improve process related to RR and work towards how to reduce manual interference for these queries Collaborate with Cross-Functional Teams : Collaborate closely with operations, production, logistics, and tech teams to resolve customer issues efficiently. Monitor and Audit Team Performance Metrics: Monitor team performance and drive KPIs like response time, resolution rate, CSAT, and first-contact resolution. Analyze Customer Interactions: Analyze chat transcripts and customer feedback to identify trends and areas for improvement. Stay Updated with Industry Trends: Regularly track industry updates and competitor practices to keep the support function efficient and competitive. Additional Tasks: As Oyela is a fast growing startup, there are processes, tasks and surveys needed to be implemented and done by CX team to provide best experience to Customers and to improve our services and products Qualifications & Experience: Minimum 5 years of Total work experience and Minimum 3 years of experience in heading a chat-based customer support team for an e-commerce or D2C brand. Proven ability to manage team targets, escalations, and day-to-day performance metrics. Strong written & communication skills, empathy, and customer-first mindset. Comfortable with data tracking and reporting. Exposure to WhatsApp commerce or social commerce support. Show more Show less