Brand Strategist

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This is a remote, project-based position with flexible working hours. The compensation structure will be determined on a contractual basis depending on the scope of work, project duration, and experience level. Freelancers with relevant expertise in brand strategy, storytelling, or marketing are strongly encouraged to apply.

About

Navaan is a global marketing firm headquartered in India, helping brands expand into international markets. We partner with clients across North America, EMEA, and APAC, delivering cross-cultural campaigns, brand storytelling, and integrated marketing strategies that drive global growth. Our mission is to craft innovative marketing strategies that make brands thrive worldwide.

About the Role

We’re looking for a Brand Strategist who blends analytical thinking with creative storytelling, someone who can turn insights into compelling brand narratives, powerful visual communication, and impactful campaigns and bring them to life - perfect for someone passionate about brand building on an international scale.

As a Brand Strategist at Navaan, you’ll play a key role in shaping brand narratives that resonate across cultures and markets and create strategies to develop and maintain a company’s brand identity. You’ll lead research, strategy, and positioning efforts that turn client goals into global brand success stories.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with client and company objectives.
• Conduct market research, competitor analysis, brand audits, and SWOT assessments to identify opportunities and insights.
• Define and articulate brand architecture, positioning, messaging, value propositions, voice, and tone across all communication channels.
• Collaborate with marketing, creative, digital, product, and sales teams to align brand direction with business goals.
• Create and maintain brand guidelines, visual standards, and tone of voice frameworks to ensure global consistency.
• Partner with design and content teams to develop visual assets, marketing materials, and brand campaigns that reflect strategic direction.
• Plan and support brand activations, events, sponsorships, and partnerships to enhance visibility and engagement.
• Analyse brand performance metrics, KPIs, and consumer data to optimise awareness, loyalty, and perception.
• Manage brand budgets and resources to ensure high ROI and efficiency in campaign execution.
• Present brand strategies, creative briefs, and performance reports to senior management and client stakeholders.
• Stay updated on industry trends, emerging technologies, and consumer behavior to inform innovative brand tactics.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Branding, or a related field.
• 1-2 years of experience as a Brand Strategist, Brand Manager, or in a similar role (agency experience preferred).
• Proven expertise in brand development, digital marketing, and cross-cultural communications.
• Strong understanding of consumer psychology, audience segmentation, competitive positioning, and a creative mindset with an eye for design & storytelling.
• Working knowledge of Canva and Adobe Creative Suite (Illustrator, Photoshop, or InDesign) for design and visual tasks.
• Strong analytical and research skills, with the ability to derive actionable insights from data.
• Excellent communication, presentation, and interpersonal skills for cross-functional and client collaboration.
• Leadership qualities - ability to take initiative and drive projects independently.
• Strong organisational and multitasking abilities in a fast-paced, global work environment.
• Proficiency in Microsoft Office, Google Workspace, and project management tools.

Preferred Experience

• Exposure to B2B or B2C international marketing across regions such as North America, Europe, or APAC.
• Experience in digital-first brand campaigns, influencer strategy, or integrated communications.
• Familiarity with PR, social media strategy, and digital brand management.

What Navaan Offers

• Work with diverse global brands, individuals and high-growth startups across continents.
• Opportunity to build international marketing strategies and learn cross-cultural brand nuances.
• Be part of a creative, collaborative, and globally-minded team.
• Competitive stipend/salary, flexible work setup, and mentorship from senior strategists.
• Growth potential into senior strategy and leadership roles as Navaan scales globally.