Brand Strategist

Job Description

Designation: Brand Strategist – Social Media & Marketing (Transport/Logistics Industry)

Professional Profile

A highly creative and data-driven Brand Strategist & Social Media/Marketing Professional specializing in the Transport and Logistics sector, with expertise in building strong brand identities, increasing customer engagement, and generating high-quality business leads. Skilled in developing integrated marketing campaigns, digital presence, and communication strategies aligned with the company’s business goals. Adept at understanding fleet operations, freight services, supply chain needs, and translating them into compelling marketing content and brand communication.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and implement a strong brand identity for the company across all platforms.
• Create branding guidelines including tone, visuals, messaging, and communication standards.
• Position the company as a trusted, reliable, safety-focused, and technology-driven transport partner.

2. Digital Marketing & Lead Generation

• Plan and execute digital marketing campaigns to generate corporate leads.
• Use SEO, Google Ads, Meta Ads, LinkedIn promotions, and targeted campaigns for specific industries.
• Track ROI, conversions, and performance of all marketing activities.

3. Social Media Management

• Create engaging daily/weekly content for platforms like LinkedIn, Instagram, Facebook, YouTube & Twitter (X).
• Develop creatives, reels, short videos on fleet operations, client success stories, vehicle deliveries, driver achievements, safety activities, etc.
• Manage posting calendar and community interactions.

4. Content Creation

• Write impactful content for website blogs, case studies, landing pages, and corporate presentations.
• Prepare corporate brochures, client proposals, service portfolios, and internal communication material.

5. Market Research

• Conduct competitor benchmarking in the transport/logistics industry.
• Identify new opportunities, potential client sectors, and partnership channels.

6. Event & Branding Activities

• Lead branding for driver events, customer meets, safety days, HR initiatives, CSR activities, and fleet expansion ceremonies.
• Manage printing, signage, vehicle branding, and corporate merchandise.

7. Collaboration with Internal Teams

• Work closely with Operations, HR, and Business Development to align marketing messages.
• Support sales team with pitch decks and lead-conversion strategies

Skills & Competencies

Core Skills

• Brand Strategy & Positioning
• Digital Marketing (SEO, SEM, Google Ads, Meta Ads)
• Social Media Management
• Content Writing & Copywriting
• Corporate Communication
• Creative Design (Canva, Photoshop, Illustrator)
• Video Editing & Reels Creation
• Market & Competitor Research

Experience Requirement

• 5 to 10 years in Digital Marketing / Branding (preferably in Transport, Logistics, Supply Chain, or Automobile industry).

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person