Brand Strategist

About PanScience Innovations

PSI is India’s largest venture studio in AI and Deep Tech, headquartered in New Delhi. We’re committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up. 

We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy, and performance-driven content. 

Role Overview

The Brand Strategist will be responsible for crafting brand strategies that enhance visibility, strengthen identity, and build meaningful connections with target audiences. This role requires a blend of analytical thinking, creativity, and market insight to translate business goals into powerful brand experiences. 

Key Responsibilities

• Develop and implement brand strategies that align with business objectives and market opportunities. 
• Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive positioning. 
• Define brand voice, tone, and messaging across all channels to ensure consistency. 
• Collaborate with marketing, creative, and product teams to execute integrated campaigns that reinforce brand positioning. 
• Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement. 
• Develop strategies for brand partnerships, collaborations, and growth initiatives. 
• Ensure all external communications and campaigns are aligned with brand guidelines and vision. 

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus). 

• 4–5 years of experience

  as a Brand Strategist, Brand Manager, or in a similar role. 
• Strong understanding of branding, digital marketing, and consumer psychology. 
• Excellent research, analytical, and problem-solving skills. 
• Creative mindset with the ability to translate insights into actionable strategies. 
• Strong communication and presentation skills. 
• Ability to manage multiple projects and work cross-functionally in a fast-paced environment. 

What We Offer

• Opportunity to shape and grow innovative brands. 
• Collaborative and dynamic work environment. 
• Professional development and growth opportunities. 
• Competitive compensation and benefits.