Company Description PSI is India’s largest venture studio in AI and Deep Tech, headquartered in New Delhi. We’re committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up. We’re currently building one of our stealth-mode ventures, a bold new media-tech company operating at the intersection of influence, AI, and public storytelling . We’re looking for a Lead – Media Relations to shape how this venture shows up across legacy, digital, and niche media. Role Description This is a high-ownership role for a sharp, well-connected media operator who can build visibility, shape narratives, and drive placement across traditional and digital news ecosystems . You will manage outbound media strategy, craft storylines that align with our brand and campaign objectives, and build strong, sustained relationships with journalists, editors, and content gatekeepers. Key Responsibilities Media Strategy: Define and execute the media relations plan across campaigns, brand narratives, and key milestones Relationship Management: Build and sustain deep relationships with journalists, editors, publishers, and media influencers across national and regional outlets Narrative Design: Shape key talking points and messaging strategies in alignment with broader brand positioning and campaign objectives Press Pipeline: Drive media opportunities interviews, op-eds, coverage features, exclusives and ensure they land across high-impact platforms Media Calendar Ownership: Plan and maintain a proactive calendar of media engagement including press releases, media kits, and campaign launches Crisis Communications Support: Monitor media sentiment and help the team navigate emerging issues or reputational risks Reporting & Analysis: Track media hits, coverage impact, sentiment, and audience reach using media monitoring tools Cross-Team Collaboration: Work closely with the content, strategy, and campaign teams to ensure messaging consistency and timing Skills & Qualifications 6+ years of experience in media relations, public relations, or corporate communications roles Proven success in securing earned media coverage press features, interviews, digital stories, opinion pieces Strong existing network with editors, journalists, and senior correspondents in national and regional media Excellent storytelling, messaging, and copywriting skills Experience working in fast-paced environments startups, agencies, political, or advocacy campaigns Comfort with media tech tools like Meltwater, Brandwatch, Google Alerts, or similar platforms Bonus: Experience managing media during campaigns, launches, or reputation-sensitive events Why Join PSI Be part of the founding team of a bold, stealth-mode company redefining media and influence Shape public narrative for campaigns that matter, powered by AI-backed storytelling infrastructure Work with senior leaders, political consultants, and communication experts on high-stakes projects Autonomy, ownership, and the chance to build your own media playbook from scratch Show more Show less