Brand Strategist

About Us

We are a new-age, D2C athleisure start-up crafting high-quality, seamless performance wear using cutting-edge circular knitting technology. Our mission is to disrupt the Indian apparel space with innovative, affordable, and premium-fit essentials designed for today’s multi-tasking, style-conscious consumers.

Backed by a strong in-house manufacturing capability, and a test-first mindset, we’re building a digitally native, lean, and brand-first consumer business. Now, we’re looking for a Brand Manager who can help us find Product-Market Fit (PMF) and scale from 0 to 1—and beyond.

Key Responsibilities

1. Brand Strategy & Positioning

• Define and evolve the brand identity, tone of voice, and visual guidelines across channels Craft a compelling brand story aligned with our target consumers (urban, 18–35, comfort-first, aspirational)
• Work closely with the founder to translate business goals into consumer-first brand strategy

2. Launch & Growth Planning

• Drive end-to-end product launch strategies(from naming and packaging to GTM)
• Work with design and e-com teams to ensure SKU-level storytelling is platform-optimized (e.g., Meesho, Flipkart, own D2C site)
• Collaborate with Marketing Manager / performance teams to craft campaigns that convert

3. Content & Creatives

• Own the content calendar and work with content creators, stylists, and designers
• Write or supervise product descriptions, email copy, ad copy, etc., across marketplaces and channels
• Lead shoot planning (models vs. mannequin vs. flat lays),care labels, pack shots, and size charts with high visual fidelity

4. Consumer Insights

• Lead consumer research (formal/informal), social listening, and competitor tracking
• Bring actionable feedback to design, operations, and founder regularly
• Identify micro-influencer trends, UGC angles, and community growth opportunities

5. Brand Health & Metrics

• Define KPIs like NPS, brand recall, retention, etc.
• Track brand mentions, reviews, and unboxing feedback
• Iterate brand experience based on analytics and consumer behavior

Qualifications:-

• 5–7 years of experience in D2C, fashion, lifestyle, or FMCG brands (early-stage brand building experience is a BIG plus)
• Strong sense of design, aesthetics, and consumer psychology
• Can write compelling copy and brief visual teams clearly
• Knows how Flipkart/Meesho/Amazon/D2C listings work
• Extremely execution-focused, hands-on, and not afraid to iterate quickly
• Passionate about athleisure, apparel, and building from scratch with ownership
• Bonus: Experience working with freelancers, agencies, or marketplaces

Tools You’ll Use (or Manage)

• Canva, Figma, Photoshop, Trello/Notion, Shopify
• Google Analytics, Meta Ads Manager (in collaboration)
• ChatGPT for drafting, research, and content
• CRM tools (e.g., Mailchimp, Klaviyo) and WhatsApp flow

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Application Question(s):

• Please mention your current CTC.
• Have you worked with any Apparel Brand previously?