Brand Strategist

Role Overview

We are looking for a Brand Strategist who can build and grow brands through strong insights, storytelling, and integrated campaign thinking. The role combines strategic brand planning with hands-on involvement in client acquisition, pitching, and business growth. You will work closely with creative, digital, and client-servicing teams to develop brand-led strategies that convert into impactful campaigns and long-term client partnerships.

Key Responsibilities

• Lead brand discovery and research to understand client business objectives, target audiences, market dynamics, and competitive landscape.
• Define brand positioning, value propositions, messaging frameworks, tone of voice, and brand narratives.
• Translate brand strategy into actionable campaign directions across digital, social, print, outdoor, influencer, and on-ground activations.
• Develop integrated campaign strategies including audience personas, customer journeys, content themes, creative hooks, and channel approach.
• Identify potential clients through market scanning, networking, referrals, and industry interactions.
• Participate in business development discussions, client meetings, and strategy-led pitches.
• Create compelling pitch decks, proposals, and presentations tailored to prospective clients’ business needs.
• Present strategies confidently and support leadership in closing new accounts and retainers.
• Work closely with internal teams to ensure brand consistency and strategic alignment across all deliverables.
• Support content planning by defining storytelling angles, messaging priorities, and campaign themes.
• Collaborate with client servicing teams to manage expectations, approvals, and ongoing relationships.
• Track campaign performance and recommend strategic improvements for future initiatives.

Deliverables

• Brand Strategy & Positioning Decks
• Integrated Campaign & Pitch Decks
• Audience Persona & Customer Journey Frameworks
• Messaging & Creative Direction Documents
• Brand Guidelines and Playbooks
• Market, Consumer, and Competitor Insight Reports
• Client Pitch Proposals and Presentations

Skills & Competencies

• Strong understanding of brand building, integrated campaigns, and agency workflows.
• Ability to combine strategic thinking with persuasive storytelling and presentation skills.
• Confidence in client interactions, pitching ideas, and contributing to closures.
• Excellent written and verbal communication skills.
• Strong research, analytical, and problem-solving abilities.
• Comfortable working across multiple clients, industries, and deadlines.

Preferred Experience

• Prior experience in an advertising, branding, or digital agency.
• Exposure to client pitching, proposal creation, and business development support.
• Experience collaborating with creative, digital, and account management teams.

Success Indicators

• Strength and clarity of brand strategies and campaign direction
• Success rate in converting pitches into clients or retainers
• Client satisfaction and repeat business
• Alignment between strategy, creative execution, and business outcomes

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Work Location: In person