Assistant Marketing Manager

Experience -

Must Have Skills -

Role Description

Mandatory Skills :

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing, with a strong focus on social media management.
• Proven experience in developing social media strategies and executing successful campaigns.
• Strong understanding of social media analytics and tools (e.g., Google Analytics, Hootsuite, Buffer).
• Excellent written and verbal communication skills with a creative flair.
• Highly organized with project management capabilities and the ability to meet tight deadlines.

Key Responsibilities:

1. Social Media Strategy Development:

• Formulate and execute a comprehensive social media strategy aligned with overall marketing and business objectives.
• Identify target audiences and develop tailored content strategies to engage them on social platforms.

1. Content Creation & Management:

• Create, curate, and manage engaging content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Collaborate with the creative team to produce multimedia content (graphics, videos, blogs) that resonates with the audience.

1. Community Management:

• Foster a strong online community by actively engaging with followers, responding to comments and messages, and managing online discussions.
• Monitor social media conversations to understand customer sentiment and identify opportunities for improvement.

1. Market Analysis & Reporting:

• Conduct market research to understand current trends, customer preferences, and competitor activities.
• Analyze social media performance metrics and generate reports to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.

1. Campaign Coordination:

• Plan and execute social media marketing campaigns to promote products, events, and brand initiatives.
• Work closely with the marketing team to ensure cohesive messaging across all channels and align social media efforts with broader marketing campaigns.

1. Collaborative Initiatives:

• Collaborate with sales and product teams to ensure alignment on market strategies and customer engagement efforts.
• Partner with influencers and brand ambassadors to expand reach and engage with target audiences on social media.

1. Stay Current with Trends:

• Keep abreast of emerging social media trends, tools, and best practices to ensure the brand remains relevant and innovative in its approach.
• Adapt strategies based on changing market dynamics and audience behaviour.

• Experience in the [specific industry, e.g., technology, retail, entertainment] sector.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Certification in social media marketing or digital marketing.