Assistant Marketing Manager

Job Description

About Abdos Labtech Pvt. Ltd. Abdos Labtech Private Limited is a manufacturer of high-quality plastic laboratory products. Established in 2009, our state-of-the-art manufacturing facility is located at Roorkee, Uttarakhand about 4 hours from the Indian capital, New Delhi. Since its inception, we have been prototyping, designing, developing, and manufacturing high-quality plastic products for use in life science laboratories around the world. In addition to plastics, we also market a large variety of benchtop instruments and products for safety & and utilities for use in the laboratory. We are an ISO 9001:2015 & ISO 13485:2016 certified company and CE marked. We are one of the select manufacturers from India that has IVD certification on certain products and are also represented by Obelis as its EC REP in Europe. We follow intense quality control measures, audits, and periodic reviews to ensure our plant, warehouse, and maintenance system run effectively and efficiently leaving no compromise on the quality served to the end-user. Position Summary We are seeking a strategic and technically proficient Asst. Manager - Marketing to drive our marketing initiatives across multiple channels and markets. This role requires a unique blend of technical expertise, digital marketing acumen, strategic thinking, and strong experience in the Lifesciences / Healthcare / Diagnostics / B2B / Scientific Industry to support our aggressive growth targets in both domestic and international markets. Key Responsibilities Digital Marketing Strategy & Execution Collaborate, Refine and Execute comprehensive digital marketing strategies aligned with business objectives across multiple channels (social media, Website, Blogs,etc) Optimize digital customer journey across all touchpoints from awareness to conversion Implement and manage multi-channel campaigns targeting laboratory professionals, researchers, procurement teams and dealers Drive qualified lead generation to support key account management and territory expansion initiatives CRM & Marketing Automation Manage and optimize CRM systems Implement marketing automation workflows for lead nurturing and customer retention Develop and maintain customer segmentation strategies for targeted campaigns Create detailed analytics and reporting frameworks for marketing performance measurement Website & SEO Management Oversee website optimization for user experience and conversion rate optimization Lead the SEO strategy and implementation Manage technical aspects of digital platforms and integrations Content Marketing & Digital Communications Work closely with technical content creators and agency to develop compelling marketing materials Optimize content for different customer segment journeys, both online and offline Manage email marketing campaigns with focus on technical audiences Assist in the blog strategy and content calendar development E-commerce & Targeted Ads · Technical support for the ecommerce listing of our products and targeted ads on external platforms Analytics & Performance Management Implement robust tracking and measurement systems across all digital channels Provide regular performance reports with actionable insights Monitor and optimize marketing ROI across all channels Agency & Vendor Management Work collaboratively with external agency partners to ensure strategic alignment Provide brief development and campaign oversight Ensure seamless integration between internal capabilities and external resources Find, source and manage vendors for any marketing material requirement Required Qualifications Education & Experience Bachelor or Master’s degree in the field of Marketing, Business, or related technical field Overall work experience of 5-8 years in Marketing field Around 4 years of experience in B2B digital marketing, preferably in technical/scientific industries Additional certification in Digital Marketing would be an added advantage Proven track record of managing digital marketing campaigns that drive measurable results Technical Skills Advanced proficiency in CRM systems (Salesforce, Zoho, or similar platforms) Strong knowledge of marketing automation tools and lead nurturing workflows Experience with web analytics tools Proficiency in SEO/SEM best practices and tools Advanced Excel skills for data analysis and reporting Familiarity with web development concepts Experience with email marketing platforms and automation Digital Marketing Expertise Experience with content marketing strategy and execution Knowledge of social media marketing Experience with paid advertising platforms (Google Ads, LinkedIn Ads, etc.) Strategic & Analytical Skills Strong analytical mindset with ability to interpret data and provide actionable insights Experience refining and executing marketing strategies that support specific business objectives Ability to think strategically while executing tactically Project management skills with ability to manage multiple campaigns simultaneously Industry Knowledge (Preferred) Understanding of laboratory equipment and consumables market Familiarity with scientific/research industry buying processes Knowledge of regulatory requirements in laboratory product marketing Interested Candidates, please share your updated CV at labtech@abdosindia.com Show more Show less