Assistant Manager - Social Media Marketing

Job Title:

Function:

Reports to position:

Location:

Band:

Job Purpose:

The Assistant Manager – Social Media Marketing will be responsible for owning and executing ISB’s social media strategy for the PGP Suite of programmes. This role is at the heart of how ISB Admissions tells its story online; blending creative storytelling, editorial sharpness, and data-led execution to shape how prospective students, alumni, and stakeholders experience the programme brands.

The role demands a unique mix of content governance, publishing cadence, and channel-specific innovation. The ideal candidate will bring a social-first mindset, a passion for capturing authentic voices and moments, and the ability to align with stakeholders to deliver high-quality, engaging content across platforms.

This is both a creative and execution-focused role: from planning and shooting vox pops to managing content calendars and delivering insights that fuel growth. The Assistant Manager will play a pivotal role in driving year-on-year growth in social media performance, engagement, credibility, and organic reach for ISB’s PGP Suite.

Job Outline

Social Media Strategy & Execution:

• Content Pipeline Ownership:

• Editorial Excellence & Brand Voice:

• Platform Governance:

• Performance & Insights:

• Stakeholder Engagement:

Job Specification

Knowledge / Education

• Bachelor’s degree in marketing, Business Administration, or related field;
• Master's degree preferred.

Specific Skills

• Strong understanding of social media platforms, algorithms, and audience dynamics.
• Hands-on experience with short-form video creation (reels, vox pops), event coverage, and post-production workflows.
• Editorial skills: ability to craft compelling copy, captions, and storylines.
• Flair for writing

  social-first captions

  that drive engagement, using tone variation across platforms (LinkedIn vs. Instagram)
• Proficiency in managing content calendars, digital assets, and publishing tools.
• Comfort in

  nudging stakeholders

  (students, faculty, alumni) to participate in campaigns, vox pops, and testimonials.
• Analytical mindset with ability to interpret performance data and recommend improvements.
• Understanding of framing, lighting, and sound for

  mobile-first video shoots

  .
• Strong collaboration and communication skills to work across diverse stakeholders.
• Creative agility with attention to detail, visual alignment, and brand consistency.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment

Desirable Experience

• 3–5 years of experience in social media/content marketing (preferably in education, lifestyle, or brand storytelling).
• Experience in managing multi-format content pipelines and live event coverage.
• Proficiency in

  analytics dashboards

  (Meta Business Suite, LinkedIn Analytics, YouTube Studio, etc.)
• Familiarity with basic editing tools for quick-turnaround social edits.

S.N, Key Responsibilities and % Time Spent

Ownership of Social Media Handles –

AVs Pre-Production & Production Management -

Content Review, Quality Management & Publishing (incl. AV post-production) -

Static Content & Brand-Aligned Storytelling + UGC Management -

Event Content Coverage + Competition Tracking -