Assistant Manager - Social Media Marketing

As a Marketing Manager at HappyEasyGo in Gurugram, your role will involve implementing a marketing strategy focused on increasing brand awareness, generating subscribers, and ultimately increasing market share and revenues. This will include driving change across the organization with regard to elements such as social media or digitalization, building brand awareness through social media platforms, and ensuring that all communications align with the brand. You will also be leveraging data analytics to drive marketing insights and conceptualizing new key metrics to drive customer acquisition, conversions, engagement, and customer satisfaction. Key Responsibilities: - Establishing a strategic business partnership with leading banks/Wallets/e-commerce platforms to attract the target audience and maximize brand presence. - Developing strong and innovative digital marketing strategies using SEO, SEM, and other techniques to drive traffic and generate interest in company products and services. - Monitoring and evaluating social marketing campaigns to increase reach, revenue, and user acquisition from different digital platforms. - Designing and developing an affiliate program to maximize conversion and create a new booking channel for the platform. - Driving execution of marketing campaigns, value proposition, and customer segmentation, creating campaign briefs for design and content generation, meeting end-to-end campaign needs such as mailers, push notifications, offer pages, app banners, and SMS. - Employing a variety of communication tools like print advertising, visual merchandising, direct marketing, strategic partnerships, and events marketing to enhance brand presence. Qualifications Required: - Graduate/Post Graduate with 6-10 years of experience in Marketing Communication, with at least 2 years of experience in Management and Leadership. - Working experience in the Travel Industry or E-Commerce is preferred. - Proven work experience as a Manager. - Excellent verbal and written communication skills, along with strong team management skills. - Strong inclination to take on additional responsibilities and ensure delivery with a high level of commitment. In your previous role, you spearheaded the India Marketing department, conceived, conceptualized, and implemented the marketing strategy, and launched exclusive partnerships with some of the biggest brands and strategic business partners.,