Sr. Manager - Marketing

As a Marketing Manager at our company, your primary responsibility will be to implement a marketing strategy aimed at increasing brand awareness, attracting subscribers, and ultimately growing market share and revenues. You will drive organizational change with a focus on areas such as social media and digitalization, ensuring that all communications are in line with our brand identity. Leveraging data analytics will be key to gaining marketing insights and identifying new metrics to enhance customer acquisition, conversions, engagement, and satisfaction. Building strategic partnerships with leading banks, wallets, and e-commerce platforms will be essential to reach our target audience and expand our brand presence. Your role will involve developing innovative digital marketing strategies utilizing SEO, SEM, and other tools to drive traffic and interest in our products and services. Monitoring and optimizing social marketing campaigns across various digital platforms will be crucial to increasing reach, revenue, and user acquisition. You will also be responsible for servicing key accounts, understanding their needs, and customizing our offerings to meet their business requirements. Designing and implementing an effective affiliate program to boost conversions and create a new booking channel will be part of your strategic initiatives. Leading the execution of marketing campaigns, customer segmentation, and value propositions will require creating comprehensive campaign briefs for design and content generation, covering various channels such as mailers, push notifications, offer pages, app banners, and SMS. In addition to digital marketing, you will employ a range of communication tools including print advertising, visual merchandising, direct marketing, and partnerships & events marketing to enhance our brand presence. Planning and overseeing all brand-marketing campaigns, whether above-the-line or below-the-line such as movie integrations, concerts, and event integrations will be within your scope. Notable achievements include spearheading the India Marketing department, developing and implementing successful marketing strategies, and establishing exclusive partnerships with major brands. To qualify for this role, you should hold a Graduate or Post Graduate degree with 6-10 years of experience in Marketing Communication, including at least 2 years in Management and Leadership. Previous experience in the Travel Industry or E-Commerce sector is preferred. Demonstrable work experience as a Manager, excellent verbal and written communication skills, strong team management abilities, and a proactive attitude towards assuming additional responsibilities with a high level of commitment are essential traits we are looking for in a candidate for this position.,