Zonal Sales Manager

Job Description

Job Title: Zonal Manager – Retail Sales (West Zone) Function: Retail Sales Location: Mumbai Reporting To: Head - Retail Experience: Minimum 15+ years Education: MBA from a reputed B-School Industry: Fashion / Retail (Ethnic/Lifestyle preferred) About the Organization A leading Indian ethnic wear brand with a strong national presence across multiple retail formats. The company is known for its premium product offerings, customer-centric retailing, and a culture of innovation and excellence. Role Purpose The Zonal Manager will lead retail operations for a designated geography, ensuring consistent store performance, best-in-class customer experience, and effective people management. This position requires deep operational knowledge, strong leadership, and the ability to deliver on business goals through cross-functional collaboration. Key Responsibilities Business Operations Drive zone-level sales targets and operational KPIs Oversee inventory management: stock flow, replenishment, shrinkage control Monitor stock and sales performance; implement corrective strategies for underperforming stores or products Support new store openings and ensure timely execution of expansion plans Coordinate store-level operations including VM compliance, SOP adherence, cash handling, and maintenance Negotiate rentals and manage commercial agreements with landlords People Management Lead and mentor Area Managers and Store Managers Manage onboarding, training, and performance evaluations for the zone Promote employee engagement, welfare, and retention Establish and monitor team goals, and manage grievance redressal Build internal talent pipeline for succession planning Financial & Commercial Oversight Ensure adherence to zone-level AOP Approve store-level petty cash expenses Drive cost efficiency and profitability at the zone level Key Performance Indicators Sales Achievement vs Targets Inventory Control & Shrinkage Mystery Shopping Scores (≥ 85%) VM Audit Compliance (≥ 95%) SPF/MPF as per AOP Employee Retention % Core Competencies Behavioral Effective communication and team leadership Customer-centric approach Strategic thinking and planning High initiative and problem-solving mindset Technical Proficient in MS Excel & PowerPoint Strong analytical & decision-making capabilities Retail operations know-how and performance analytics Inventory management expertise Preferred Background Experience in lifestyle or fashion retail. Experience in Ethnic will be big plus. Hands-on exposure to store network expansion Marketing or operations blend is desirable Familiarity with working in a promoter-driven or high-growth retail setup Stakeholder Interactions Coordinate with mall management and landlords for operational needs Work closely with internal functions like merchandising, marketing, HR, and finance Manage relationships with franchise/channel partners Show more Show less