Zonal Sales Manager

Role & responsibilities

• Lead, plan, and execute sales strategies across the assigned zone to achieve business targets for various seed segments (field crops, vegetables, hybrids, OP, Biologicals etc.).
• Monitor and guide Area Sales Managers (ASMs), Territory Managers, and field staff on product positioning, demos, and channel development.
• Develop annual sales budgets, forecasts, and market penetration plans tailored to each state/district in the zone.
• Build and manage strong relationships with dealers, distributors, institutional buyers, and government procurement agencies.
• Oversee execution of marketing campaigns, farmer meetings, field days, and promotional events in collaboration with the marketing team.
• Ensure timely product availability, sales reporting, and credit control through coordination with supply chain, dispatch, and accounts departments.
• Drive team motivation, Train, coach, and develop the field force to enhance productivity and team performance.
• Monitor regulatory compliance and ensure ethical and transparent business practices across the zone.
• Report monthly, quarterly, and annual zone-level performance to senior management

Preferred candidate profile