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Job Description

Job Title: Zonal Business Head – Sales


Zone: West

Base Location- Ahmedabad


Role Summary:


You will lead the sales and business performance of your assigned zone, focusing on direct industrial customers across Pharma, Chemicals, Water Treatment, Food & Beverage, and similar sectors.

Your primary responsibility is to protect, deepen, and grow key accounts, build customer trust, and deliver predictable, recurring revenue for the zone.

This is a hands-on, customer-facing leadership role that blends sales execution, team management, and application understanding.


Key Responsibilities


1. Revenue Ownership (Farmer-first focus)

  • Deliver monthly, quarterly, and annual revenue targets for your zone.
  • Grow business within existing and new key customers through consistent engagement and value-based selling.
  • Identify upsell/cross-sell opportunities across the customer’s process lines and utilities.
  • Maintain healthy margin discipline as per company guidelines.


2. Customer Relationship & Account Expansion

  • Build strong, long-term relationships with plant process & engineering, utility, maintenance, and procurement teams.
  • Conduct regular customer visits to strengthen trust and ensure retention..
  • Drive repeat business by solving customer issues proactively and ensuring reliable supply.
  • Understand customer pain points and recommend suitable filtration solutions.


3. Team Leadership & Performance Management

  • Lead a small team of Area Sales Executives.
  • Set clear KPIs, review day-to-day performance, and enforce CRM discipline.
  • Coach the team on customer follow-ups, product knowledge, and sales hygiene.
  • Drive a culture of accountability, customer obsession, and predictable execution.


4. Technical & Application Understanding

  • Learn filtration basics (DP, flow, micron rating, chemistry–media behaviour) and apply them in customer discussions.
  • Liaise with Gopani’s technical support team for trials, testing, and application-specific queries.
  • Conduct basic product demos and technical presentations when required.


5. Operations, Planning & Coordination

  • Work closely with production, dispatch, warehouse, and logistics to ensure timely deliveries.
  • Forecast zonal demand accurately and maintain visibility of open orders.
  • Track ageing, collections, stock levels, and dispatch planning for your zone.
  • Maintain clean documentation and reporting for management reviews.


6. Reporting & MIS Discipline

  • Submit weekly and monthly reports including funnel status, customer activity, revenue forecasts, and key actions.
  • Maintain accurate CRM entries and ensure team compliance.
  • Provide clear insight into customer health (growing, stable, declining).


Required Experience

  • 8–12 years in B2B industrial sales, preferably in:

A) Industrial consumables (valves, pumps, pipes)

B) Water treatment equipment/consumables

C) Pharma equipment/utility solutions

D) Chemical/process equipment

G) Or any strong B2B background with excellent sales leadership capability

  • Experience managing a small sales team and handling direct industrial customers.
  • Strong relationship-building ability with plant-level stakeholders.
  • Hands-on field sales experience with regular travel.


Education

  • Bachelor’s degree in mechanical/chemical engineering (preferred, not mandatory).
  • MBA in Sales/Marketing is an advantage.


Skills & Competencies

  • Strong follow-up discipline and customer ownership.
  • Ability to manage 30–80 active accounts efficiently.
  • Good understanding of technical selling (trainable on filtration).
  • Team leadership, coaching ability, and performance management.
  • Strong communication, negotiation, and problem-solving skills.
  • Proficiency with CRM/ERP tools and MS Office.


Success Indicators (KPIs)

  • Revenue achievement for the zone.
  • Year-on-year growth within existing accounts.
  • Customer retention and satisfaction.
  • Team performance & CRM hygiene.
  • Forecast accuracy and reduced last-minute firefighting.
  • Timely collections and minimal ageing.


Why Join Gopani?

  • Work directly with the Director – Sales for high visibility and fast decisions.
  • Lead a high-potential zone with strong existing customers.
  • Grow into a larger regional leadership role with performance.
  • Be part of a rapidly expanding, innovation-driven filtration company.

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