Zonal Sales Manager

Zonal Sales Manager – North India

Location:

Department:

Reports To:

Team:

Experience Required:

Role Summary

Zonal Sales Manager – North India

The role entails establishing a strong direct distributor network, expanding retail coverage, leading a large on-ground team, and delivering sustainable, profitable sales growth across the staples, salt, and SnackPure categories while maintaining CM-L3 profitability.

Key Responsibilities

1. Sales & Distribution Expansion

• Establish and expand the GT network across North India (Delhi-NCR, Haryana, Punjab, Rajasthan, Uttar Pradesh, Uttarakhand, Himachal Pradesh, J&K).

2. Sales Planning & Execution

• Develop detailed monthly/quarterly sales plans with SKU-level targets and city-wise cascades.

3. Channel Development & Profitability

• Maintain CM-L3 profitability through effective pricing, discount control, and scheme optimization.

4. Team Leadership

• Lead and coach a regional sales structure of 1 RSM and ~20 Sales Officers.

5. Market Intelligence & Business Development

• Track competitor activities, trade feedback, and price movements.

Candidate Profile

Essential Experience

• 18–20+ years in FMCG Foods (staples, snacks, salt, or similar categories).
• Proven track record of scaling GT distribution across North India along with MT/HORECA
• Strong current network of distributors, dealers, and top retailers.
• Demonstrated ownership of large regional P&L (₹200–500 Cr+).

Key Skills & Competencies

• Deep GT and channel management expertise.

Education

• Graduate/Post-graduate in Business, Commerce, or related discipline.
• MBA preferred.

Location & Travel

• Base: Gurgaon
• Travel: Extensive across North India (~60–70% field time)