Who we are
.Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands. We’re seeking an SEO Manager to focus on content strategy, keyword optimization, growing our organic presence, and LLM visibility across multiple markets. This role will work closely with the Director of SEO, Sr. Technical SEO Specialist, and cross-functional teams.
What you’ll do & how you’ll make your mark.
- Keyword Research & Strategy: Perform in-depth keyword research to identify opportunities across different niches, audiences, and markets. Develop content plans tailored to target keywords and user intent, scaling organic visibility at a cluster level. AEO-focused keyword clustering, prompt-based search analysis, and query intent mapping for AI Overview presence.
- Content Optimization: Collaborate with content marketing managers & content writers to optimize blogs, landing pages, and storefronts. Guide content teams on best practices for meta tags, headings, internal linking, entity optimization, AI Overview readiness, GEO content structuring. and keyword placement.
- Content Creation & Planning: Develop briefs that integrate AEO-friendly FAQs, semantic coverage for GEO engines, conversational content formats, calendars, SEO recommendations and frameworks for blog posts, high-impact pages and campaigns. Partner with translators to ensure culturally relevant localization for international audiences.
- Competitor Analysis: Monitor competitor content strategies in both traditional search and AI-driven surfaces (AEO/GEO), identify gaps, and recommend actionable tactics to outpace competition in organic search.
- Performance Tracking & Reporting: Analyze organic traffic, rankings, AI Overviews presence, LLM citations and conversions using analytics tools like Adobe Analytics and Google Search Console. Create reports to share insights and recommendations with stakeholders.
- Localization Support: Partner with translation services and manage SEO optimization for multilingual pages, ensuring alignment with hreflang and international SEO best practices.
- Cross-Functional Collaboration: Work with product marketing, engineering, product, and creative teams to align SEO strategies with broader business goals. Support the Sr. Technical SEO Specialist by complementing their work with strategic content initiatives.
Who you are & what you’ll need to succeed.
- 5+ years of experience in content-driven SEO roles, preferably for large-scale or international websites.
- Experience with AI Overview optimization, schema/entity SEO, and generative engine ranking factors.
- Expertise in topical & keyword research, on-page optimization and creating detailed content briefs with product positioning (Edu marketing).
- Experience using SEO tools like SEMrush, Surfer, Ahrefs, ContentKing and Google Search Console.
- Experience working with large content teams and publishing SEO Optimized conversion focused content at scale.
- Experience building and improving content funnel for buyers at different stages of their journey.
- Strong understanding of content marketing principles and the ability to align SEO with customer needs.
- Familiarity with analytics tools such as Adobe Analytics, Google Analytics (GA4), or similar.
- Experience with WordPress or similar CMS platforms.
- Excellent written and verbal communication skills for collaboration and presenting strategies.
- Knowledge of international SEO best practices, including optimizing for multiple languages and regions.
- Experience creating weekly and monthly reports for business leadership.
- Experience creating annual roadmap that aligns with broader business goals.
- Experience managing link vendors/contractors, digital PR agencies running performance driven link campaigns.
Preferred Qualifications
- Experience in SEO for SaaS, web hosting, or digital products.
- Familiarity with translation and localization tools or processes.
- Basic understanding of technical SEO to effectively partner with the Technical SEO Specialist.
- Strong project management skills to handle multiple content projects simultaneously.
- Ability to adapt to evolving search engine algorithms and SEO best practices.
KPIs
- Share of voice across various targeted topical clusters.
- Organic traffic & conversions.
- User engagement.
- Indirect lift in brand awareness across markets.
- AI Overview inclusion rate (percentage of queries where we are cited).
- Presence in generative search snippets and citations in LLM outputs.
Why you’ll love us.
- We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
- Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
- We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
- We care about you. . At Newfold, taking care of our employees is our top priority. We make sure that cutting edge benefits are in place for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time. All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
- Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!
