Sales Development Representative (SDR)

About Niroggyan:

Niroggyan is a leading Indian health tech SaaS company transforming complex blood test reports into simple, patient-friendly versions. Our mission is to empower healthcare providers and patients with clear, personalized communication. We are growing fast and are looking for a motivated Sales Development Representative (SDR) to drive our outreach efforts and generate qualified leads.

Job Description:

As a Sales Development Representative (SDR), you will play a crucial role in identifying, prospecting, and qualifying leads. You will be responsible for engaging with decision-makers, setting up demo bookings, and working closely with our Account Executive to move leads through the sales funnel. Your ultimate goal is to drive high-quality leads (MQLs) that convert into demos and further pipeline opportunities.

Key Responsibilities:

• Lead Generation & Prospecting: Hunt for new leads using platforms like Apollo.io, Lusha, Mr. E, and other relevant tools.

• Lead Qualification: Qualify leads based on Niroggyan’s Ideal Customer Profile (ICP) criteria and mark them as Marketing Qualified Leads (MQLs) in the CRM.

• Outbound Engagement: Reach out to decision-makers through a combination of outbound channels such as email, LinkedIn, WhatsApp, and phone calls.

• CRM Management: Input and manage leads in the CRM, ensuring that all information is up to-date and leads are categorized appropriately.

• Collaborate with Account Executives: Work closely with the Account Executive team to send out personalized sequences from the CRM and maximize engagement.

• Track & Monitor Campaigns: Keep a close eye on sequence performance (open rates, click rates), and continuously optimize for maximum outreach effectiveness.

• Demo Bookings: Drive decision-makers toward scheduling demos with the Account Executives, focusing on achieving a strong ICP-to-demo conversion ratio.

• Pipeline Management: Ensure a smooth handover of qualified leads to the Account Executive and track their progress throughout the sales process.

KPI’s

• Maintain a healthy ratio of ICP-qualified leads to demo bookings with decision-makers. • Achieve or exceed monthly targets for demo bookings.

• Ensure high engagement rates for outbound sequences, with a focus on open rates and click-through rates.

Required Skills:

• Research & Lead Hunting: Experience with prospecting tools such as Apollo.io, Lusha, Mr. E, and LinkedIn Sales Navigator.

• Communication: Strong written and verbal communication skills, with the ability to engage decision-makers across multiple outbound channels.

• CRM Expertise: Proficiency in using CRMs to manage and track leads (e.g., HubSpot, Salesforce, etc.).

• Data-Driven: Ability to analyze campaign performance and optimize outreach based on engagement metrics.

• Collaboration: Strong teamwork skills and the ability to work in sync with the Account Executive team.

• Organizational Skills: Excellent time management, attention to detail, and the ability to manage multiple tasks simultaneously.

Qualifications:

• 1-3 years of experience in a similar Sales Development Representative or Business Development Representative (BDR) role.

• Familiarity with healthcare SaaS products is a plus.

• Self-motivated, results-driven, and comfortable working in a fast-paced environment. Why Join Niroggyan:


• Be part of a mission-driven company that is transforming healthcare communication in India.

• Work in a collaborative and dynamic environment where your contribution has a direct impact on the company’s growth.

• Opportunities for personal and professional development in a rapidly growing company

Job Type: Full-time

Ability to commute/relocate:

• Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• SDR: 1 year (Preferred)

Work Location: In person