Regional Sales Manager

About ALLEN

Allen is known for fostering academic brilliance with its unwavering commitment to rigorous standards, innovative teaching methodologies, and a nurturing learning environment. Building on ALLEN Career’s three decades of success, Allen Digital is where innovation meets tradition. We've embarked on a journey of expansion through our partnership with Bodhi Tree Systems renowned for its tech-first brands, and backed by Marigold Park Investors, led by industry pioneers James Murdoch and Uday Shankar.

We aim to revolutionize education by consistently pushing boundaries, embracing cutting-edge technologies and cultivating a culture of intellectual curiosity that breaks the limitations of a one-size-fits-all approach. Dedicated to empowering minds through personalized 1:1 learning, catering to individual needs and unlocking maximum potential of every student with the help of cutting edge AI integration, we're reshaping education to make quality education accessible to all.

Join us on this journey to transform education at a time when tradition and technology collide to empower the coming generation.

Key Responsibilities

1. Regional Strategy & Revenue Delivery

• Revenue Accountability:

  Own and achieve the overall monthly and annual enrollment and revenue targets for the assigned region

• Forecasting & Reporting:

  Develop accurate sales forecasts, manage the regional pipeline in the CRM, and provide detailed weekly/monthly performance reports and actionable insights to senior leadership

• Market Analysis:

  Conduct competitive analysis and market mapping across the zone to identify new growth opportunities, pricing strategies, and regional consumer behaviour.

• Compliance:

  Ensure all sales processes, financial transactions, and counselling ethics adhere to company policy and regulatory standards.

2. Team Leadership & Performance Management (B2C Focus)

• Recruitment & Training:

  Lead the hiring, onboarding, and continuous training of a high-performing team of admission counsellors.

• Coaching & Mentoring:

  Provide daily operational guidance, counselling, monitoring, and performance coaching to the team to improve conversion rates and sales efficiency.

• Performance Review:

  Set clear KPIs, conduct regular one-on-ones, and manage the performance lifecycle of the team, ensuring high morale and retention of top talent.

• Sales Cadence:

  Establish and enforce a rigorous sales cadence for the team, including lead follow-up protocols, database management in the CRM, and reporting discipline.

3. Business Development

• Lead Generation:

  Develop and execute a regional strategy for lead generation by building strong relationships with K-12 schools, management bodies, and educational trusts.

• Bulk Deals:

  Identify, pitch, negotiate, and close large-scale institutional tie-ups

• Events:

  Plan and execute lead generation events, such as school seminars, career fairs, principal meetings, and scholarship exams

4. Stakeholder Management

• Act as the primary point of contact for the respective offline centre management team.
• Liaison with leadership in the region for collaboration and smooth working

Minimum Requirements

• Experience:

  8+ years of progressive experience in sales/admissions, with a minimum of 3 years in a Managerial or Region/Area Head role directly managing a team of 10+

• Industry Knowledge:

  Understanding of the K-12, JEE/NEET ecosystem across states in the region

• Education:

  Bachelor’s degree required; MBA or equivalent in Sales/Marketing is preferred

• Skills:

• Proven proficiency in both B2C direct sales
• Exceptional team management and mentoring skills
• Strong financial acumen in forecasting and budgeting
• Excellent negotiation, presentation, and verbal/written communication skills (English and regional language proficiency is a plus).
• Knowledge of CRM software (e.g., Salesforce)

• Other:

  Willingness to travel extensively (up to 70% of the time) across the designated zone