Regional Sales Engineer

Company Description

Aster Technologies is dedicated to providing high-quality instruments and innovative solutions for the water treatment industry. We specialize in customized automation solutions that enhance the performance and efficiency of water treatment plants. Our advanced products ensure precision in sensing, measuring, and controlling operations, simplifying plant management and reducing manual interventions. We are committed to delivering quality, prompt service, and cutting-edge technology to streamline and automate water treatment processes.

Regional Sales Engineer

Reports to: Sales and Marketing Manager

Location: Gujarat

Industry: Electrical Instrument Manufacturing

Required Experience: 2-5 years in technical sales or sales support.

Job Purpose

The Regional Sales Engineer is responsible for driving business growth through strategic lead generation, solution-based selling, and building strong customer relationships. The role requires acting as a technical advisor during the pre-sales process, providing tailored product recommendations, and fostering collaborative relationships with internal teams to achieve and exceed sales targets.

Role Description

• Identify and qualify new business opportunities. Engage with prospects, conduct market research, and expand the regional customer base.
• Analyze customer needs to recommend optimal products and solutions. Deliver persuasive technical presentations and product demonstrations.
• Build and sustain trust-based relationships with key customers, channel partners, and industry influencers.
• Maintain an up-to-date CRM database. Track and report on pipeline metrics, conversion rates, and regional sales performance.
• Coordinate with product and marketing teams to address customer feedback and support continuous improvement initiatives.
• Perform competitive analysis and deliver actionable insights to management.
• Ensure post-sales handover is smooth; proactively follow up for feedback and upsell opportunities.
• Represent the company at trade shows, seminars, and client meetings to widen regional outreach and brand awareness.

Qualifications

• Diploma or B.E. in Electronics/Electrical Engineering.
• 2-5 years of successful sales or technical sales support experience in industrial equipment.
• Experience in the water treatment industry is beneficial
• Proven negotiation, closing, and influencing skills.
• Outstanding verbal and written communication, including delivering presentations to audiences of varied technical backgrounds.
• Proficiency in the local language and English.
• Advanced knowledge of Microsoft Excel and CRM tools (e.g., Salesforce, Zoho).
• Data-driven approach; ability to analyze pipeline, sales trends, and market data.
• High degree of self-motivation, adaptability, and resilience in achieving targets.
• Strong business acumen and ethical decision-making.
• Willingness to travel regionally (as needed).