Product Marketing Manager

About Us

• End-to-end GTM strategy: Craft and execute go-to-market plans for new features and products — from positioning to launch.
• Messaging that connects: Develop product messaging and positioning that’s clear, compelling, and customer-focused.
• Activation & adoption: Drive user adoption with product-led content, use cases, walkthroughs, and in-app education.
• Conversion-focused content: Create sales collateral, customer case studies, and product updates that convert.
• Cross-functional collaboration: Work closely with product, design, support, and growth teams to bring ideas to life.
• Market intelligence: Analyze competitors, user feedback, and trends to inform strategic decisions.
  

• 3+ years of experience in product marketing, preferably in a SaaS environment.
• A strong grasp of user psychology, storytelling, and positioning.
• Experience running GTM campaigns, driving adoption, and crafting messaging that converts.
• Comfort working as an individual contributor — you love rolling up your sleeves and owning outcomes.
• An analytical mindset — you enjoy digging into user data and behavior.
• Strong collaboration skills — you're great at syncing with product and GTM teams.
  

• You’ll work closely with the product team, not just the marketing team.
• You’ll own the strategy and execution — from messaging to launch to feedback loops.
• You’ll move fast, experiment often, and see your work impact metrics directly.
• You’ll help shape the narrative of a product that’s scaling fast in a competitive market.
  

• Annual team retreats ✈️
• Health insurance allowance 💊
• Personal development budget 📚
• Flexible hours & async-friendly culture 🕐
  

• Apply with your resume and portfolio (writing samples encouraged!)
• First round call with Anil (CMO)
• Complete a short assignment
• Final culture-fit interview
• Offer → Welcome to the Ikigai Tribe 🚀