The Sky Path

Product Marketing Manager – New Zealand Location: New Zealand Employment Type: Full-time / Part-time About the Role We are seeking a results-driven Product Marketing Manager to lead the marketing strategy for our products, driving awareness, adoption, and growth. The ideal candidate will combine market insight, product knowledge, and marketing expertise to position products effectively, communicate value propositions, and support business objectives. Key Responsibilities Develop and execute product marketing strategies that align with company objectives Conduct market research and competitor analysis to inform positioning and messaging Collaborate with product, sales, and customer success teams to ensure consistent product communication Plan and manage product launches, campaigns, and promotional activities Create marketing collateral, presentations, and sales enablement materials Monitor product performance, customer feedback, and market trends to optimise marketing efforts Analyse campaign effectiveness and report on KPIs and ROI Support brand consistency and ensure messaging aligns with overall marketing strategy Requirements Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience) Proven experience in product marketing, preferably in B2B or B2C environments Strong analytical skills with the ability to interpret market and product data Excellent communication, presentation, and project management skills Familiarity with marketing tools and platforms, including CRM, email marketing, and analytics Ability to manage multiple priorities and work collaboratively across teams Valid New Zealand work rights Preferred Qualifications Experience in SaaS, technology, or consumer product marketing Understanding of digital marketing channels and strategies Ability to translate technical product features into clear customer benefits Experience with go-to-market planning, segmentation, and positioning What We Offer Opportunity to shape and lead product marketing initiatives Flexible working arrangements (Full-time / Part-time) Collaborative, innovative, and supportive work environment Professional development and career growth opportunities