Performance Marketing Specialist

Location:

About MySmartAlign

MySmartAlign (MSA) is a pioneering clear aligner brand with a strong presence in India and Malaysia, bringing over 10 years of expertise in the aligner and digital orthodontics industry. We empower dental professionals with advanced, end-to-end aligner solutions from precision case planning and in-house aligner production to robust training and tech support. Trusted by thousands of partner clinics, MSA is redefining the future of orthodontics.

in-house marketing and branding department

What You’ll Be Doing at MSA

sister concerns.

Your key responsibilities will include:

• Performance Advertising Expertise:

  Be a pro in

  Meta Ads (Facebook & Instagram)

  and

  Google Ads

  (Search, Display, Video, Performance Max). You’ll plan, execute, and optimize campaigns end-to-end focused on

  lead generation, retargeting, and brand awareness

  .

• Advanced Audience Targeting:

  Build, test, and scale

  precisely targeted ad campaigns

  . Create and manage

  custom and lookalike audiences

  , retarget website visitors and engaged users, and segment audiences by behavior, interest, and funnel stage to maximize ROI.

• Campaign Optimization:

  Continuously analyze and optimize campaigns for cost efficiency and conversion refining bidding strategies, placements, and creative performance to achieve CPL and ROAS targets.

• Analytics & Reporting:

  Track key metrics such as CPM, CTR, CPL, ROAS, and CAC. Build insightful weekly and monthly performance reports with actionable takeaways and data-backed recommendations.

• Creative Testing & Experimentation:

  Run structured A/B tests across creatives, copy, audiences, and landing pages to enhance engagement and conversion rates.

• Tracking & Pixel Setup:

  Collaborate with tech teams to ensure accurate

  pixel/event tracking

  , conversion API integration, and ad account hygiene.

• SEO & Organic Growth:

  Coordinate with the content and branding teams to drive organic traffic through SEO, keyword strategy, and consistent online visibility.

• Automation & Retargeting Flows:

  Build remarketing funnels and drip campaigns using CRM data and pixel-based audiences to nurture leads effectively.

• Competitor & Trend Analysis:

  Stay updated with algorithm changes, new targeting tools, and ad format innovations to keep MSA’s campaigns industry-leading.
  

We’re Looking For Someone Who:

• Holds a Bachelor’s degree in Marketing, Communications, Business, or related fields
• Has

  2–4 years of proven experience

  in

  performance marketing and audience targeting

• Is

  highly skilled in Meta Ads Manager and Google Ads ecosystem

  (Search, Display, YouTube, Performance Max)
• Has in-depth experience with

  Custom & Lookalike Audiences

  ,

  Retargeting Strategies

  , and

  Full-Funnel Audience Mapping

• Can optimize campaigns based on data insights, achieving strong ROAS and CPL goals
• Is fluent in building

  multi-layered audience segments

  for B2B and B2C campaigns
• Knows SEO fundamentals and has a grasp of

  content-driven organic growth

• Works collaboratively with creative, content, and leadership teams
• Is analytical, detail-oriented, and proactive with exceptional time management skills
  

Bonus if You Have:

• Experience in

  healthcare, dental tech, or education

  marketing
• Certifications in

  Meta Blueprint, Google Ads, or Google Analytics 4

• Familiarity with

  AI-driven ad optimization platforms

  or audience intelligence tools
• A strong portfolio or case studies showcasing

  successful ad targeting and scaling results