Content Writer

About MySmartAlign

India and Malaysia

dedicated in-house branding department

creative and strategic Content Writer

What You’ll Be Doing at MSA

• As a Content Writer in MSA’s newly formed in-house branding team, you won’t just be writing, you'll be shaping how our brand speaks to the world.
• You’ll create content that connects, informs, and converts ranging from

  snappy social media copy

  ,

  Instagram-first storytelling

  , and

  LinkedIn thought leadership posts

  , to

  long-form blogs, newsletters, and website articles

  . You'll also take the lead in writing

  marketing collateral

  such as brochures, landing pages, emailers, campaign presentations, and product/service descriptions all aligned with MSA’s tone and purpose.
• A key part of your role will be to

  assist in scripting content for videos, product explainers, and training modules

  , helping transform complex clinical or product insights into easy-to-understand, engaging narratives. You’ll work closely with our branding team to develop

  visually aligned content

  , brainstorm campaign ideas, and bring concepts to life across digital and offline formats.
• You'll be responsible for

  managing content calendars

  , maintaining consistent publishing schedules, and contributing to the overall

  content strategy

  with data-backed suggestions and creative direction. 
• As the brand voice behind the scenes, you'll also contribute to

  building the C-suite’s personal brand

  , supporting them with impactful LinkedIn posts, articles, and professional communication.
• Additionally, you’ll write for our

  sister brands

  , adapting your style to preserve each brand’s unique identity while maintaining coherence across the brand ecosystem.
• This role is ideal for someone who blends

  creative thinking with strategic clarity

  , and thrives in a fast-paced, collaborative environment where every piece of content is an opportunity to build trust, educate, and elevate the brand.

We’re Looking For Someone Who:

• Holds a

  Bachelor’s or Master’s degree

  in

  English, Journalism, Communications

  , or a related field
• Has

  1+ years of hands-on content writing experience

  , preferably in

  healthcare, dental tech, or wellness

  sectors
• Understands

  basic SEO principles

  , including keyword research and content optimization
• Possesses strong

  copywriting skills

  clear, persuasive, and tailored to the audience and platform
• Is comfortable creating

  Instagram-first content

  , including storytelling-based carousels and short-form posts
• Can research and produce

  long-form content

  such as blogs, LinkedIn articles, newsletters, and thought leadership pieces
• Enjoys working collaboratively with

  designers, marketers, and senior leadership

  to bring ideas to life
• Has excellent

  grammar, adaptability, and attention to detail

  , with a strong sense of brand tone and voice

Bonus if you have:

• A background in

  dentistry or dental-related fields

  that enhances your writing contextually