Performance Marketing Specialist

Roles and Responsibilities:

1 Plan, execute, and optimize performance-driven campaigns across Google, Meta, LinkedIn, and other relevant platforms

2 Drive high-quality leads for Executive Programs, UG&PG programs, and career focused courses

3 Own key metrics such as CPL, ROAS, conversion rates, and lead quality  Work closely with sales and counseling teams to align marketing efforts with revenue outcomes

4 Continuously test ad creatives, copies, landing pages, and funnels to improve performance

5 Track, analyze, and report campaign performance with actionable insights.

6 Stay updated with platform changes, trends, and best practices in performance marketing

Requirements:

1 Minimum 2 years of proven experience in Performance Marketing

2 Mandatory experience in EdTech

3 Strong understanding of paid media funnels, lead nurturing, and audience targeting

4 Data-driven mindset with the ability to make decisions based on numbers, not assumptions

5 Comfortable working in a fast-paced, performance-oriented environment

6 Ability to take ownership and drive results independently

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Performance marketing: 2 years (Required)

Location:

• Noida, Uttar Pradesh (Required)

Shift availability:

• Day Shift (Required)

Work Location: In person